DIGITASLBI CONNECTED COMMERCE
than online? RETAIL RESISTANCE PRODUCT TESTING AVAILABILITY (67%) (65%) STORE PROXIMITY (43%) 2 1 THE ADVANTAGES OF BUYING IN-STORE 3 Physical, in-store shopping has 3 main advantages over the online experience: It allows shoppers to test products (this was the main driver for 38% of people interviewed, especially in Hong Kong and Singapore (47%)) ................
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