Principles of Hospitality and Tourism
Careers in the tourism and hospitality are also explored. Standard 1: Fundamentals of Marketing (0437.S.1) Describe the fundamentals of marketing. Fundamentals of Marketing Objectives. The student will: 0437.1.1 Describe the environment for marketing in the hospitality and travel industry. 0437.1.2 Define the role of marketing and its importance. ................
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