Study for the Greater New Orleans Hotel & Lodging ...
Hotel Occupany, ADR, Rev Par Projections 2009-2010
Study for the Greater New Orleans Hotel & Lodging Association (GNOHLA)
Completed by: John A. Williams, Ph.D., Hospitality Research Center at UNO
November 24, 2009
The sample for the study represented 27.3% of the hotel rooms
Overall Results for All Properties Responding
Projection for 2009 Projection for 2010 Variance from 2009 to 2010
Occupancy 62.7% 62.1% - 1%
Average Rate + .7%
RevPAR - .6%
Results for Luxury Properties Responding
Projection for 2009 Projection for 2010 Variance from 2009 to 2010
Occupancy 64.2% 64.3% + .2%
Average Rate + 2.5%
RevPAR + 1%
Results for Upscale Properties Responding
Projection for 2009 Projection for 2010 Variance from 2009 to 2010
Occupancy 63.7% 62.7% - 1.6%
Average Rate + .1%
RevPAR - 1.2%
Results for Mid-Scale Properties Responding
Projection for 2009 Projection for 2010 Variance from 2009 to 2010
Occupancy 60.7% 59.5% - 2%
Average Rate - 2.6%
RevPAR - 4.4%
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