Study for the Greater New Orleans Hotel & Lodging ...



Hotel Occupany, ADR, Rev Par Projections 2009-2010

Study for the Greater New Orleans Hotel & Lodging Association (GNOHLA)

Completed by: John A. Williams, Ph.D., Hospitality Research Center at UNO

November 24, 2009

The sample for the study represented 27.3% of the hotel rooms

Overall Results for All Properties Responding

Projection for 2009 Projection for 2010 Variance from 2009 to 2010

Occupancy 62.7% 62.1% - 1%

Average Rate + .7%

RevPAR - .6%

Results for Luxury Properties Responding

Projection for 2009 Projection for 2010 Variance from 2009 to 2010

Occupancy 64.2% 64.3% + .2%

Average Rate + 2.5%

RevPAR + 1%

Results for Upscale Properties Responding

Projection for 2009 Projection for 2010 Variance from 2009 to 2010

Occupancy 63.7% 62.7% - 1.6%

Average Rate + .1%

RevPAR - 1.2%

Results for Mid-Scale Properties Responding

Projection for 2009 Projection for 2010 Variance from 2009 to 2010

Occupancy 60.7% 59.5% - 2%

Average Rate - 2.6%

RevPAR - 4.4%

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