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Expedia
Expedia is the world’s largest online travel company and it is launched in 1996. It owns dozens of the tourism network services and it works in more than 70 countries.
Business Activity This American company books hotel reservations, airline tickets, cruises, car rentals, vacation packages and different attractions and services via the World Wide Web and telephone travel agents. Customers can also have destination maps and guides, holiday insurance and a comprehensive travel information service. There are different travel options for example City Breaks, Eurostar Deals, Last Minute Deals, Ski Holidays, Winter Sun, Disneyland Paris Breaks and Package Holidays. Expedia’s official partners are , Venere, Hotwire, Trivago and Egencia Business Travel.
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There is available about 80 000 accommodation properties from all over the world and over 4 million rooms. More than 450 airlines have millions of discounted fares. The company serves millions of travelers every year.
The business model Expedia uses the merchant business model and the agency business model. The company used to follow the merchant model, but when the agency model became more popular Expedia adopted it as well. Expedia has also an Expedia Traveler Preference program which helps customers to decide how they would like to book the destination’s accommodation which they want. The company has also a program called the Expedia Affiliate Program.
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The website uses global systems like Amadeus and the Sabre reservation systems for hotels and flights. Expedia has also its own hotel reservation system for customer’s reservations. All payments are accepted on American Express, Diner’s Club International, Maestro, MasterCard, Visa, Visa Electron and PayPal.
Security Expedia’s activity is very secure. The company will share customer’s information only with reliable cooperation companies such as hotels, airlines and car rentals. The customer’s personal information may be shared with Expedia’s corporate affiliates for example in the travel sector. Also credit card processing, business analytics, customer services and marketing things are safe.
Expedia have technical security systems to help protect the personal information. The good example is that only authorized employees are allowed to access personal information. That is also possible only for business functions. When the company transmits personal information which is sensitive, it uses encryption mechanism. It has also good firewalls and intrusion detection system.
Website The websites appearance is very clear. The information on the website is collected easily discoverable and on the front page is all the essential information for finding the trip. There is only one click-access to Hotels, Flights, Car, Things To Do and for everything else. A travel search experience which is clear, clean and easy to navigate will make the booking process easier. The website will give the best prices and a lot of alternatives. The design is very modern and the photo on the front page is very inspirational.
Interactivity Interactivity is a part of Expedia’s concept. It appears for example in different campaigns and cooperation with various companies. All of the photos are also very good quality and the website is lively. Expedia has a lot of interactivity.
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