Letter #1 - How to Sell More Houses



Expired Letter #1 – Day 0

Bob Smith, Realtor

XYZ Realty, Inc  •  Home Solutions Specialist

110 Wecanhelpem Lane • Helpful, OK 99999

Phone (xxx) xxx-xxxx

E-Mail: BobSmith@

January 15, 2011

Bob and Mary Cantsell

456 Expired Listing Lane

Wetried, OK xxxxx

Dear Bob and Mary,

I recently became aware of the fact that your home is no longer on the market and wanted to check to see if you’re still interested in entertaining purchase offers on the property. Our company has quite a number of different marketing tools that we offer to our clients to make sure their homes sell as fast as possible. Our most popular service is our “HOMESELLER MARKETABILITY REVIEW” which we offer FREE to homeowners that have been unsuccessful at getting their home sold.

If you’d like to set up a time for this NO COST but very helpful service call me directly at (000) 000-0000 or email bobsmith@. Not only is there NO COST for the “Homeseller Marketability Review” there’s also NO RISK or OBLIGATION on you to hire us to list or sell your home if you do decide to put it back on the market at some point in the future. You’ve got nothing to lose.

I look forward to hearing from you soon.

Sincerely,

Bob Smith, Realtor

P.S. Even though this letter is not intended as a solicitation for your listing its only right that I ask you to please ignore the letter if in fact you’ve recently listed your house for sale with another licensed agent.

Expired Letter #2 – Day 5

Bob Smith, Realtor

XYZ Realty, Inc  •  Home Solutions Specialist

110 Wecanhelpem Lane • Helpful, OK 99999

Phone (xxx) xxx-xxxx

E-Mail: BobSmith@

January 20, 2011

Bob and Mary Cantsell

456 Expired Listing Lane

Wetried, OK xxxxx

Dear Bob and Mary,

I hope you got my letter that was sent to you a few days ago but I understand if it got lost or buried beneath all the others you must have gotten from other agents. I did want to remind you that I’m still willing to do a FREE “Homeseller Marketability Review” on your property. The actual review takes less than an hour to complete and once completed it will clearly tell us how long you can expect it to take to get your home sold. All it takes to get started is either a phone call or an email – you can reach me directly at (000) 000-0000 or bobsmith@ .

I look forward to hearing from you soon.

Sincerely,

Bob Smith, Realtor

P.S. Even though this letter is not intended as a solicitation for your listing its only right that I ask you to please ignore the letter if in fact you’ve recently listed your house for sale with another licensed agent.

Expired Letter #3 – Day 9

Bob Smith, Realtor

XYZ Realty, Inc  •  Home Solutions Specialist

110 Wecanhelpem Lane • Helpful, OK 99999

Phone (xxx) xxx-xxxx

E-Mail: BobSmith@

January 24, 2011

Bob and Mary Cantsell

456 Expired Listing Lane

Wetried, OK xxxxx

Dear Bob and Mary,

It’s been nearly a week since I sent you the first letter and I’m concerned because you haven’t called or emailed me yet. Maybe it’s because you’ve changed your mind and decided to wait a while before putting your home back on the market or perhaps you’re already interviewing agents and you just haven’t decided which one to go with.

I CAN HELP YOU PICK THE BEST AGENT

I’ve been in this business long enough to know how hard it is to hire someone – whether it’s someone to work on your house or work to get your house sold. That’s why I put together my “Broker Benefit Comparison Chart”, an easy to understand comparison of every broker in the area; not just what they do but how they perform financially. If this is something that you feel might be helpful to you just let me know and we’ll set up some time to go over it together. You can reach me directly at (000) 000-0000 or bobsmith@ .

I look forward to hearing from you soon.

Sincerely,

Bob Smith, Realtor

P.S. Even though this letter is not intended as a solicitation for your listing its only right that I ask you to please ignore the letter if in fact you’ve recently listed your house for sale with another licensed agent.

Expired Letter #4 – Day 14

Bob Smith, Realtor

XYZ Realty, Inc  •  Home Solutions Specialist

110 Wecanhelpem Lane • Helpful, OK 99999

Phone (xxx) xxx-xxxx

E-Mail: BobSmith@

January 29, 2011

Bob and Mary Cantsell

456 Expired Listing Lane

Wetried, OK xxxxx

Dear Bob and Mary,

Are you still getting calls and letters from other agents or have they all stopped? My guess is that most of them have pretty much forgotten about you and moved on to doing something else. What a shame since statistically it’s been proven that the most successful agents are those that have a high degree of tenacity. Some agents try something once and if they don’t get immediate results they give up. I’m sure by now you’ve figured out that if I’m anything I’m definitely not a quitter and that’s just one of many characteristics you want to make sure your next agent possesses.

It’s been a couple weeks since I sent you that very first letter and I’m confident a time will come soon when you’ll want someone like me to sit down with you and show you all of your options. As I’ve said before there’s no obligation to hire me but you should at least consider hearing what I’ve got to say. You can reach me directly at (000) 000-0000 or email me at bobsmith@ .

I look forward to hearing from you soon.

Sincerely,

Bob Smith, Realtor

P.S. Even though this letter is not intended as a solicitation for your listing its only right that I ask you to please ignore the letter if in fact you’ve recently listed your house for sale with another licensed agent.

Expired Letter #5 – Day 19

Bob Smith, Realtor

XYZ Realty, Inc  •  Home Solutions Specialist

110 Wecanhelpem Lane • Helpful, OK 99999

Phone (xxx) xxx-xxxx

E-Mail: BobSmith@

February 3, 2011

Bob and Mary Cantsell

456 Expired Listing Lane

Wetried, OK xxxxx

Dear Bob and Mary,

Perhaps you’re in no hurry to get started again trying to sell your house but that shouldn’t keep you from researching your options so when the time comes you’ll be properly prepared. I find that one of the most challenging issues facing homeowners in your situation is making sure to select an agent that can absolutely get the job done by selling your house. There’s nothing more frustrating than doing all you’ve done to get your house in marketable condition and then not being able to find a willing buyer. I know the feeling and that’s why I always conduct a “Homeseller Marketability Review” before ever taking a listing.

The “Homeseller Marketability Review” helps me to identify which areas my sellers may need to improve in order to insure that their house will sell in 30 days or less. So whether you’re thinking of putting your back on the market this week or in a few months; this tool will definitely increase your odds of success. I’d be more than happy to take the time to do a review of your home and then schedule some time to go over the completed “Homeseller Marketability Review” with you in person. All you have to do is call me or email me and we’ll get it scheduled.

Call me directly at (000) 000-0000 or email me at bobsmith@

I look forward to hearing from you soon.

Sincerely,

Bob Smith, Realtor

P.S. Even though this letter is not intended as a solicitation for your listing its only right that I ask you to please ignore the letter if in fact you’ve recently listed your house for sale with another licensed agent.

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