Chapter 9—Product Concepts
a. Convenience b. Specialty c. Branded shopping d. Unbranded shopping e. Generic ANS: A PTS: 1 REF: 132 OBJ: 09-2 TYPE: Def. TOP: AACSB Reflective Thinking | TB&E Model Product. 9. Arno stopped at a newsstand to buy today’s Wall Street Journal. While he was paying for his newspaper, he noticed a Sudoku puzzle book, which he also purchased. ................
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