MKT 3520 MIDTERM I - City University of New York

Consumer Behavior. Moriarty Ch. 5. Consumer behavior (p. 131) Cultural and Social Influences on consumer decisions (p. 131-135): Culture: values, core values. Social class. Reference groups. Family vs households. Demographics. Psychological influences that motivate consumers (p. 140-143): Perception. Cognitive dissonance. Attitudes ... ................
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