Chapter 6: Prejudice

Why Do Stereotypes Persist? Social Learning (Bandura, 1977) Differentiating between social groups. Leads to evaluations of these groups. Influence agents play a large role. Why Do Stereotypes Survive? 1. Illusory Correlations. Belief that two variables are related when they are not. Positive or negative mood makes people less likely to see such ... ................
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