U.S. Department of Defense



Template last updated on 4 February 2020How to Use this TemplateFill in the brackets with the appropriate information. Instructions and tips are provided in gray boxes to help guide you. Be sure to remove any bracket symbols and gray boxes when finished.Provide the following information for each factor of PESTLE: description, opportunities, threats, and questions to ask.Guide to the Political Factor: The political factor is aimed at political or politically-motivated factors that could affect the unit. Consider the following when describing: Government policy, Political stability or instability, Bureaucracy, Corruption, Foreign trade policy, Tax policy, Trade restrictions, Labor / environmental / copyright / consumer protection laws, Competition regulation, Funding grants and mon examples of opportunities are: Globalization, Stable political climate in most of the major marketsThreats: State-sponsored online companiesQuestions: What government policies or political groups could be beneficial or detrimental to our success? Is the political environment stable or likely to change?Template last updated on 4 February 2020How to Use this TemplateFill in the brackets with the appropriate information. Instructions and tips are provided in gray boxes to help guide you. Be sure to remove any bracket symbols and gray boxes when finished.Provide the following information for each factor of PESTLE: description, opportunities, threats, and questions to ask.Guide to the Political Factor: The political factor is aimed at political or politically-motivated factors that could affect the unit. Consider the following when describing: Government policy, Political stability or instability, Bureaucracy, Corruption, Foreign trade policy, Tax policy, Trade restrictions, Labor / environmental / copyright / consumer protection laws, Competition regulation, Funding grants and mon examples of opportunities are: Globalization, Stable political climate in most of the major marketsThreats: State-sponsored online companiesQuestions: What government policies or political groups could be beneficial or detrimental to our success? Is the political environment stable or likely to change?Political Factor[ Describe the political factor ].Opportunities[ Identify opportunities that exist within ]Threats[ Identify threats that exist within ]Questions[ Identify questions to consider while planning and decision making ]Guide to the Economic Factor: The economic factor focuses on the overall economic forces that could affect accomplishing unit goals. Consider the following when describing: Economic trends, Growth rates, Seasonal factors, Taxation, inflation, Interest rates, International exchange rates, International trade, Labor costs, Consumer disposable income, Unemployment rates, Availability of credit, Monetary policies, Raw material costsCommon examples of opportunities are: Economic stability of most major markets, Rapid growth of developing countries, Growing interest in sustainable business, Growing purchasing power of consumersThreats: Economic instability, Changing interest rates, Declining purchasing power of consumersQuestions: What economic factors will impact us moving forward? Does the current economic performance affect us?, How does each economic factor impact our goals?Guide to the Economic Factor: The economic factor focuses on the overall economic forces that could affect accomplishing unit goals. Consider the following when describing: Economic trends, Growth rates, Seasonal factors, Taxation, inflation, Interest rates, International exchange rates, International trade, Labor costs, Consumer disposable income, Unemployment rates, Availability of credit, Monetary policies, Raw material costsCommon examples of opportunities are: Economic stability of most major markets, Rapid growth of developing countries, Growing interest in sustainable business, Growing purchasing power of consumersThreats: Economic instability, Changing interest rates, Declining purchasing power of consumersQuestions: What economic factors will impact us moving forward? Does the current economic performance affect us?, How does each economic factor impact our goals?Economic Factor[ Describe the economic factor ].Opportunities[ Identify opportunities that exist within ]Threats[ Identify threats that exist within ]Questions[ Identify questions to consider while planning and decision making ]Guide to the Social Factor: The social factor describes the social aspects, attitudes, and trends that influence your unit. Consider the following when describing: Family size/structure, Immigration/emigration, Life trends, Attitudes and shared beliefs about a range of factors including: health, work, leisure, money, customer service, imports, religion, cultural taboos, the environment, population growth, demographicsCommon examples of opportunities: Rising diversity of social media usersThreats: Increasing use of social mediaQuestions: How do users' values and beliefs impact their habits? How does human behavior or cultural trends play a role in our mission?Guide to the Social Factor: The social factor describes the social aspects, attitudes, and trends that influence your unit. Consider the following when describing: Family size/structure, Immigration/emigration, Life trends, Attitudes and shared beliefs about a range of factors including: health, work, leisure, money, customer service, imports, religion, cultural taboos, the environment, population growth, demographicsCommon examples of opportunities: Rising diversity of social media usersThreats: Increasing use of social mediaQuestions: How do users' values and beliefs impact their habits? How does human behavior or cultural trends play a role in our mission?Social Factor[ Describe the social factor ].Opportunities[ Identify opportunities that exist within ]Threats[ Identify threats that exist within ]Questions[ Identify questions to consider while planning and decision making ]Guide to the Technological Factor: The technological factor focuses on the way you communicate your mission objectives and goals. Consider the following when describing: Technology and communications infrastructure, Consumer access to technology, Emerging technologies, Automation, Legislation around technology, research, and innovation, Intellectual property regulation, Competitor technology and development, Technology incentivesCommon examples of opportunities are: Growing internet access in developing countries, Rapid adoption of mobile devices in the global marketThreats: Technology becoming obsoleteQuestions: What innovations and technological advancements are available or on the horizon? How might they affect our operations?Guide to the Technological Factor: The technological factor focuses on the way you communicate your mission objectives and goals. Consider the following when describing: Technology and communications infrastructure, Consumer access to technology, Emerging technologies, Automation, Legislation around technology, research, and innovation, Intellectual property regulation, Competitor technology and development, Technology incentivesCommon examples of opportunities are: Growing internet access in developing countries, Rapid adoption of mobile devices in the global marketThreats: Technology becoming obsoleteQuestions: What innovations and technological advancements are available or on the horizon? How might they affect our operations?Technological Factor[ Describe the technological factor ].Opportunities[ Identify opportunities that exist within ]Threats[ Identify threats that exist within ]Questions[ Identify questions to consider while planning and decision making ]Guide to the Legal Factor: The legal factor focuses on the current and future legal and regulatory requirements impacting the unit. Consider the following when describing: Laws regarding consumer protection, Labor, Health and safety, Antitrust, Intellectual property, Data protection, Tax and discrimination, International and domestic trade, Regulations/restrictions, Advertising standards, Product labeling and safety standardsCommon examples of opportunities are: More regulations on online privacy, More regulations on intellectual property rightsThreats: InfringementsQuestions: What regulations and laws apply to our unit? Do they help or hinder our unit? Do we understand the laws regarding our mission?Guide to the Legal Factor: The legal factor focuses on the current and future legal and regulatory requirements impacting the unit. Consider the following when describing: Laws regarding consumer protection, Labor, Health and safety, Antitrust, Intellectual property, Data protection, Tax and discrimination, International and domestic trade, Regulations/restrictions, Advertising standards, Product labeling and safety standardsCommon examples of opportunities are: More regulations on online privacy, More regulations on intellectual property rightsThreats: InfringementsQuestions: What regulations and laws apply to our unit? Do they help or hinder our unit? Do we understand the laws regarding our mission?Legal Factor[ Describe the legal factor ].Opportunities[ Identify opportunities that exist within ]Threats[ Identify threats that exist within ]Questions[ Identify questions to consider while planning and decision making ]Guide to the Environmental Factor: The environmental factor encompasses the environmental forces impacting the unit's geographical location and the surrounding environment, as well as the natural resources the unit uses. Consider the following when describing: Weather, Climate change, Carbon footprint, Environmental regulations, Pollution laws and targets, Recycling and waste management policies, Endangered species, Support for renewable energyCommon examples of opportunities are: Partnering organizations (example Global Goal Initiatives) Smart City developments, community leaders, public participation campaigns. Threats: Past environmental mishaps, perceptions of involvement in a current climate crisis, not keeping up with current reduced emission and energy trends, encroachment on sacred or historical landmarks, climate change.Questions: How does our physical environment affect us and vice versa? What are the effects of climate, weather, or geographical location? Are we prepared for future environmental targets?Guide to the Environmental Factor: The environmental factor encompasses the environmental forces impacting the unit's geographical location and the surrounding environment, as well as the natural resources the unit uses. Consider the following when describing: Weather, Climate change, Carbon footprint, Environmental regulations, Pollution laws and targets, Recycling and waste management policies, Endangered species, Support for renewable energyCommon examples of opportunities are: Partnering organizations (example Global Goal Initiatives) Smart City developments, community leaders, public participation campaigns. Threats: Past environmental mishaps, perceptions of involvement in a current climate crisis, not keeping up with current reduced emission and energy trends, encroachment on sacred or historical landmarks, climate change.Questions: How does our physical environment affect us and vice versa? What are the effects of climate, weather, or geographical location? Are we prepared for future environmental targets?Environmental Factor[ Describe the environment factor ].Opportunities[ Identify opportunities that exist within ]Threats[ Identify threats that exist within ]Questions[ Identify questions to consider while planning and decision making ] ................
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