CHAPTER 12 - THE INFLUENCE OF CULTURE ON CONSUMER …

Advertising and marketing communications can influence all three types of cultural learning.. a) It most influences informal learning by providing models of behavior to imitate. b) This is especially true for visible or conspicuous products that are evaluated in public settings, where peer influence is likely to play an important role. 3. ................
................

In order to avoid copyright disputes, this page is only a partial summary.