Perspectives on New Media Technology
Perspectives on New Media Technology
As in other areas of Media Studies, we need to get away from viewing NMT as some kind of all- powerful force which has changed our society and culture beyond all recognition. Certainly the world we live in is a very different one from the one lived in 50 years ago, but technology itself is not responsible for the changes. It is more useful to focus on the ways in which our culture engages with the technologies and the ways in which NMT has been incorporate in our workplaces, leisure time and domestic lives.
Curran and Seaton (1997) pointed out that one of the key debates in the area of New Media Technology is the one between the neophiliacs who welcome NMT in optimistic terms, and the cultural pessimists who view NMT with scepticism and concern. Whilst it is not particularly useful to simply view NMT as “good” or “bad,” it is important that you understand and can discuss the issues in the debate.
|Neophiliacs |Cultural pessimists |
|Questions of choice | |
|1. Many more channels- “Communacopia” |1. Market forces, especially when deregulated, squeeze out |
| |minority tastes, unless rich consumers. Competition for |
| |popular market restricts actual choice. |
|2. Segmentation and narrowcasting |2. Rental and purchase costs lead to exclusion of poor and |
| |powerless. |
|3. Experimentation, growth and innovation |3. Costs of production lead to more imports and cheaper forms|
| |of output. |
|Democracy | |
|1. More information and services available to consumers. |1. Increased control by media barons and multinationals. |
|2. Interactive uses (voting, www sites etc.) |2. Loss of public service principles and public sphere, |
| |issues of regulation. |
|3. DIY and community production leads to autonomy |3. Increasingly privatised culture, reliance on advertising |
| |revenue. |
|Demand | |
|1. Technological determinism? |1. Failure or low take-up of some new technologies, cost |
| |exclusion. |
|2. IT “revolution”, the “wired” society. |2. Video growth and decline of terrestrial, public service TV|
| |viewing (displacement) |
|3. Growth of private commercial culture. |3. Quality of existing services eroded. |
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related download
- technology helps people meet their needs
- recap technology and change
- globalization refers to all those processes by which the
- 2014 new jersey core curriculum content standards
- contemporary immigration and the technology revolution
- esl conversation lesson on technology
- class notes on technology society
- esl conversation lesson on society
- perspectives on new media technology
Related searches
- trending on social media now
- trending on social media today
- what is new media pdf
- articles on new technology today
- sociological perspectives on education
- perspectives on personality pdf
- articles on social media effects
- argumentative essay on social media is bad
- research on social media pdf
- interactionist perspectives on the family
- perspectives on deviance
- four perspectives on personality