2019 1 How LIKELY are you to RECOMMEND MOFCU?
2019 MEMBER SATISFACTION SURVEY RESULTS
2019
1 How LIKELY are you to RECOMMEND MOFCU?
66%
2018
64%
2017
68%
2017
20%
2018
22%
2019
18%
2017
14%
2018
14%
14%
2017
2 What is your NEXT LIFE STEP?
2% 3%
2018
13%
54% 2019 24%
2% 2%
KEY
51%
2% 4% 2017
13%
2018
27%
1% 2%
Retirement Parenthood Getting an Apa2r0t1m8ent College
55%
2017
1% 5%
10%
23%
3% 3%
Buying a House Buying a Car Getting Married
3 What is your PREFERRED METHOD OF CONTACT?
Phone
Email
Social Media
Online Chat
Text
64%
63%
2018
69%
2017
32%
30%
2018
27%
2017
0%
0%
2018
0%
2017
2%
4%
2018
3%
2017
2%
3%
2018
1%
2017
1
2019Loan
Easy
MAEcMcoBuEnRt SATISFACTION SURVEY RESULTS
4 Why MOFCU?
2019
2018
Loan Account
Easy
convenience
Location
Good easyyelaocavceressFsrriebaanntdkelyssgaoveodheiernaaltstpeeysrseCssatavrsreaavtLimnegossoanseneyrvice
years
credit union
2017
work
direct deposit
bank
low interest rate used great service Money One account
refinance
convenience
Location
Good easyyelaocavceressFsrriebaanntdkelyssgaoveodheiernaaltstpeeysrseCssatavrsreaavtLimnegossoanseneyrvice
years
credit union
work
2017
5
Who
do
you
think
of
FIRST
when you NEED A LOAN? dire2c0t1d8eposit
bank
low interest rate used great service Money One account
refinance
2019
67%
Loan
Ac20c1o8unt
72%
Easy
14%
13% 5%
1% 1%
Bank
Online Money One Payday
Lender
FCU
Lender
Pawn Shop
Other
11% 5%
1%
0%
2017
coBnanvk enieLOennnlcdineeer
Money One Payday
FCU LocLeantdieor n
Pawn Shop
Good easyy2e0laoc1avc7eressFsrriebaanntdkelyssgaoveodheiernaa7ltstpee4ysrs%eCssatavrsreaavtLimnegossoanseneyrvice
years
credit union
work
direct1d0e%posit bank
low interest rate used great 2re%fisenrvaicnecMe oney On1e% accou0nt%
11%
Other
13%
2
2017
2019 MEMBER SATISFACTION SURVEY RESULTS
6
Where do you bank outside of MOFCU? Another Credit Union
Community Bank
2019
69%
Bank of America
PNC Bank
Capital One
Wells Fargo
Another Credit Union
16% 7% 6%
9% 21%
2018
Bank of America PNC Bank
Capital One Wells Fargo AAnontohetrhCerredCitrUendioitn Union ComCmuonmitymBuannkity Bank
Community Bank
41%
2017
Bank of America
PNC Bank
Capital One
Wells Fargo
AAnnoothheerrCCrerdeitdUitniUonnion
CoCmommunmityuBnaintyk Bank
18% 8% 12% 11%
31% 20%
19% 7% 12%
14% 28%
20%
2018
7 What do our COMPETITORS DO BETTER than us?
Locations
Hours of Operation
Perks & Rewards Interest Rates
Customer Service
Technology
Products & Services
47%
44%
2018
45%
2017
10%
9%
2018
9%
2017
10%
13%
2018
9%
2017
9%
11%
2018
9%
2017
Another Credit Union Community Bank
8%
7%
10%
2018
10%
2017
9%
2018
9%
2017
6%
3%
2018
5%
2017
2018
2017
Discounts
3%
2%
2018
4%
2017
3
ATMs
2019 Accounts Customer MEMOnBlineERLSOACATTIIOSNFSACTIONSeSrvUiceRVEY RESULTS
Payment Options
App
LOCATIONS
Easier Custome Service
Phone
8 What do you want to see MORE OF at MOFCU?
2019
Loans
Contact
Interest Rates
Accounts Money
Service
LOCATIONS
Bank
Branches
BranPchhoenes
Customer Service
ATMs Hours
rates
Longer
HLoouarsn
Options
Easier Access
Locations
Easier
Credit
Offers
Credit Nothing
Account Closer
ATM
Options
2017
Money
ATMs
Online
2018
Banking
ABrcacnocuhensts
BBertatnecrhes Rates
LLOoaCnAsTIONS
App
LOCAATTIOMNs SCommBEeuatnstieicrrationCSuesArtvocimcceeesrs
Interest Rates
Payment Options
Phone
Nothing
Loans
2017
Contact
Interest Rates
Accounts Money
Branches
LOCATIONS
Phone
Customer Service
ATMs
Longer Hours
Easier Options Access
Credit
2018
9 What's one thing we should NEVER STOP Money DOING? Online
Credit
Branches
Access
Easier
Loan
ATMs
Banking Accounts Branches Loans
Nothing
ATMs
Helping Accounts Customer
ons
Account Closer Online
People Customer ATM
Service LOopticonas tions
LOCATIONS
Service
Payment Options
App
Easier
LOOCAffTIOeNrSing
Customer Service
Interest Rates
Hours
PPhrooneviding Nothing
Good Banking
Easy Rates
Low Interest Rates
Giving
Friendly
Care
Checking
LoansService
Bank
Credit Nothing
Online Banking
Hours
Branches
rates
Loan
Easier Offers
3 YEARS L&ocCaOtioUnNs TING! Account
Closer
ATM
Options
4
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