Thriftbooks Infographic - Microsoft Advertising
"We were able to extend our existing audience strategy to the Microsoft Audience Network, which gave us access to highquality native placements and great exposure right out of the gate."
Seth Meisel Senior digital marketing manager, ThriftBooks
ThriftBooks achieved an
18%
increase in impressions1
as well as a
2%
increase in campaign revenue1
Microsoft Advertising Solutions
Microsoft Audience Ads Shopping Campaigns Custom Audiences Remarketing
ThriftBooks boosts revenue with Microsoft Advertising
ThriftBooks, a Tukwila, Washington-based online bookseller, has been selling new and used books since the summer of 2003. Search engine marketing (SEM) has been the cornerstone of the ThriftBooks marketing strategy, and Microsoft Audience Ads turned out to be a great way to add more oomph to its existing PPC game plan.
"It's only a few clicks away to opt into Audience Ads for preexisting campaigns, making it easy to adopt at scale," says Seth Meisel, senior digital marketing manager at Thriftbooks. "We were able to extend our existing audience strategy to the Microsoft Audience Network, which gave us access to high-quality native placements and great exposure right out of the gate. Plus, the product allows for network-level bidding modifiers, so over time, as differences in performance crop up between the search and audience networks, we're able to adjust how we value traffic."
Overall, ThriftBooks is very impressed with Microsoft Advertising and the performance of Microsoft Audience Ads.
1. Thriftbooks internal data, 2019.
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