THE AGE OF THE BADASS ANALYST

THE AGE OF THE BADASS ANALYST

Seize the day. Explore modern approaches to data analytics that unleash your brilliance.

1 T H E A G E O F T H E B A D A S S A N A LY S T |

LET'S DIVE IN

04 Data Analysts: The Badasses Who Propel Change....................................

FIVE COMMON DATA CHALLENGES

07 1) Data Prep Is Where Time Goes to Die.................................................. 09 2) Joining Data Shouldn't Be a Marriage of Inconvenience...................... 11 3) Data You Don't Have Doesn't Help You.............................................. 13 4) Antiquated Approaches Aren't Built for Advanced Capabilities........... 15 5) Still Waiting for Predictive and Prescriptive?........................................

GET BADASS WITH ANALYTICS

18 A New Day for Analytics............................................................................ 22 An Easier Way to Wrangle Data................................................................ 25 Use the Right Tools to Get the Right Blend............................................... 27 A Shared, Transparent, Environment Helps You Find Data.....................

CONTENTS

29 Answer with Confidence Using Advanced Analytics................................. 29 Geospatial Analytics......................................................................... 30 Demographic Data............................................................................ 30 Firmographics and Technographics..................................................

33 Predictive and Prescriptive Power in Your Hands.....................................

TRAILBLAZERS

37 Healthcare Analytics.................................................................................. 39 Supply Chain Analytics.............................................................................. 41 Tax and Audit Analytics............................................................................. 43 Government Analytics................................................................................ 45 Higher Education Analytics........................................................................

KEY TAKEAWAYS

48 Experience the Thrill of Solving................................................................

SECTION 1

LET'S DIVE IN

3 T H E A G E O F T H E B A D A S S A N A LY S T |

DATA ANALYSTS: BADASSES WHO PROPEL CHANGE

As a data analyst, you provide one of the most needed services in business today, triggering important decisions with the insights you provide while grappling with impossible deadlines, high expectations, and IT bottlenecks.

From healthcare to government to higher education, organizations in every sector need data analysts. Regardless of which industry you work in, collecting data and compiling your findings into reports that will help the business is a part of the job.

Your organization counts on you to answer the questions they pose with pinpoint accuracy. It's vital to get the answers right, because decision-makers use those answers to make important choices. In your pressure-cooker role, it can be a challenge just to survive, much less thrive. Do it successfully, and you'll achieve badass status.

THE NUMBER OF COMPANIES APPLYING BIG DATA ANALYTICS1

53%

17%

2015 2017

1 Dresner Advisory Services 2017 Big Data Analytics Study, as reported in Forbes:

4 T H E A G E O F T H E B A D A S S A N A LY S T |

SECTION 2

FIVE COMMON DATA CHALLENGES

5 T H E A G E O F T H E B A D A S S A N A LY S T |

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