Here’s a brief intro to the new campaign case, previewing ...



804545391795Here’s a brief intro to the new campaign case, previewing key messages and introducing the Y’s philanthropic work:00Here’s a brief intro to the new campaign case, previewing key messages and introducing the Y’s philanthropic work:Y Nationwide Campaign Association Case Framework There’s never been a better time to build a better usYou know the challenges that we face in [CITY/COMMUNITY]. People of all ages and backgrounds are struggling to reach their full potential. More and more children face seemingly insurmountable learning gaps. Families find it difficult to spend quality time together. People are not connected to their neighbors and face time happens through a phone. And instead of seeing the income gap shrink, it seems all we do is watch it grow. But when challenges arise, the Y – and donors like you – steps in. After [XX] years of serving [CITY/AREA], the Y understands what our community needs to be its best. Working with generous donors like you, the Y provides everyone the opportunity to be healthy and thrive, to connect with others, and contribute to a better community. Everything the Y does is in service of making us – as individuals and a community – better. For a better you. For a better community. For a better country. 803910367030This section defines our cause: A stronger [CITY/AREA].00This section defines our cause: A stronger [CITY/AREA].The Y.? For a better us.?Together, we can create a better usThe Y is a positive force in this community. Together, we take on the challenges that shape our [CITY’S/AREA’S] future. From tackling the achievement gap to teaching healthy habits for a lifetime or giving people the chance to strengthen our community through volunteering, everything the Y does is in service of building a better us. Every day, our community faces new challenges that create a greater need for the work we do. YMCA donors, volunteers, members, and partners like you make the difference. Your gift can help [CITY/AREA] and everyone in it shine. 727710360045Statement of Values:There are different ways to articulate our values, depending on your Y and community. Here are three samples:Because you believe everyone has the power to make their lives and community better, we are able to open our doors to all. Your support makes a better us possible.Because we believe everyone has the power to make their lives and community better, we open our doors to all—no matter who they are or where they come from.Grounded in our Christian heritage and guided by our timeless values, we open our doors to all, no matter who they are or where they come from.00Statement of Values:There are different ways to articulate our values, depending on your Y and community. Here are three samples:Because you believe everyone has the power to make their lives and community better, we are able to open our doors to all. Your support makes a better us possible.Because we believe everyone has the power to make their lives and community better, we open our doors to all—no matter who they are or where they come from.Grounded in our Christian heritage and guided by our timeless values, we open our doors to all, no matter who they are or where they come from.End with values statement. See examples in box. Youth Development All kids deserve the opportunity to discover who they are and what they can achieve, under the guidance of adults who care about them and believe in their potential. We see every interaction with children and teens as an opportunity for learning and development—grounded in the Y’s core values of caring, honesty, respect, and responsibility.72453578105Highlight brief stories that convey what your Y does instead of a program list. Each bullet point/story should reflect a different program in the area of focus. Tip: Use up to four stories that highlight programs in your case for support. You do not need a story for each program. Each story should be one paragraph and focus on the impact. Tip: Use actual names and quotes—but be sure the individuals give permission and sign release forms. Tip: Start with the person, then give the name of the program. Numbers may be used, but should not be the focus.See story samples below. 00Highlight brief stories that convey what your Y does instead of a program list. Each bullet point/story should reflect a different program in the area of focus. Tip: Use up to four stories that highlight programs in your case for support. You do not need a story for each program. Each story should be one paragraph and focus on the impact. Tip: Use actual names and quotes—but be sure the individuals give permission and sign release forms. Tip: Start with the person, then give the name of the program. Numbers may be used, but should not be the focus.See story samples below. [Example/story related to Child Care][Example/story related to Education & Leadership][Example/story related to Sports and Play][Example/story related to Camp] -81280-654685Samples:Six-year-old Tarrell got to swim for the first time this summer in Y Readers. The program also helped him grow in his reading skills. Y Readers is a lifeline for him. This year, more than 525 children participated in Y Readers, one way your generosity drives academic achievement and inspires kids to reach their potential. -YMCA of Greater CharlotteJacob participated in YMCA Youth & Government with Y financial assistance, and was a Super Delegation leader in Sacramento. He earned a scholarship for the Y’s SAT Prep Course, and graduated as class valedictorian. Today he’s in college, works part time at the Y, and will be his family’s first college graduate. "The Y changes lives, and I’m proof," he says. Over 206,000 San Diego children and teens participate in life-changing programs annually, with the help of generous donors like you. - Mission Valley YMCA, San Diego, CaliforniaTip: Ask program staff to help you develop stories. Be sure to feature a range of ages, backgrounds, neighborhoods and family structures.00Samples:Six-year-old Tarrell got to swim for the first time this summer in Y Readers. The program also helped him grow in his reading skills. Y Readers is a lifeline for him. This year, more than 525 children participated in Y Readers, one way your generosity drives academic achievement and inspires kids to reach their potential. -YMCA of Greater CharlotteJacob participated in YMCA Youth & Government with Y financial assistance, and was a Super Delegation leader in Sacramento. He earned a scholarship for the Y’s SAT Prep Course, and graduated as class valedictorian. Today he’s in college, works part time at the Y, and will be his family’s first college graduate. "The Y changes lives, and I’m proof," he says. Over 206,000 San Diego children and teens participate in life-changing programs annually, with the help of generous donors like you. - Mission Valley YMCA, San Diego, CaliforniaTip: Ask program staff to help you develop stories. Be sure to feature a range of ages, backgrounds, neighborhoods and family structures.These are a few ways we help young people develop life-long skills, build strong relationships, and form healthy habits.These are a few ways we help young people develop life-long skills, build strong relationships,and form healthy habits. [Campaign Impact Statement for Youth Development – see box at end] Healthy LivingWe help people and families build and maintain healthy habits for spirit, mind and body in their everyday lives. [Example/story related to Family Time][Example/story related to Health, Well-Being & Fitness][Example/story related to Sports & Recreation][Example/story related to Group Interest]By helping kids, adults, families, and seniors improve their health and well-being, we build a stronger [CITY/AREA] every day.[Campaign Impact Statement for Healthy Living – see box at end]Social Responsibility With our doors open to all, the Y brings together people from all backgrounds and supports those who need us most. We take on the most urgent needs in our community and inspire a spirit of service in return. [Example/story related to Social Services][Example/story related to Global Services][Example/story related to Volunteerism & Giving][Example/story related to Advocacy]Our donors, members, volunteers, supporters, and staff demonstrate the power of what we can achieve by giving back together.[Campaign Impact Statement for Social Responsibility – see box at end]center0Optional but recommended section that highlights ways in which your Y works with others in your community. This positions you as a leader and increases the value for prospective donors.Remember: You will need permission to cite partners by name, and generally will want them to approve the project descriptions.00Optional but recommended section that highlights ways in which your Y works with others in your community. This positions you as a leader and increases the value for prospective donors.Remember: You will need permission to cite partners by name, and generally will want them to approve the project descriptions.When you give, your neighborhood getsVital partners join the [CITY/AREA] Y in solving challenges that are larger than any single organization.[Example of partnership]803910389255YMCA Samples:The Y collaborates with the St. Vrain Valley School District to offer team sports on the school grounds of Title I schools. On Saturdays, all teams participate in the Y’s youth sports leagues. More than 700 children play, learn and grow as members of 60 soccer and basketball teams. - Ed and Ruth Lehman YMCA, Longmont, ColoradoAs a partner with the South Georgia Medical Center, the Y is home for phase 3 cardiac rehabilitation. A certified registered nurse and exercise specialist are on site to assist, support and encourage. This program is designed for phase 1 and 2 rehab patients and those suffering from heart disease, hypertension or diabetes. Together, we are committed to improving the quality of life for area residents. - Valdosta-Lowndes County YMCA, Georgia00YMCA Samples:The Y collaborates with the St. Vrain Valley School District to offer team sports on the school grounds of Title I schools. On Saturdays, all teams participate in the Y’s youth sports leagues. More than 700 children play, learn and grow as members of 60 soccer and basketball teams. - Ed and Ruth Lehman YMCA, Longmont, ColoradoAs a partner with the South Georgia Medical Center, the Y is home for phase 3 cardiac rehabilitation. A certified registered nurse and exercise specialist are on site to assist, support and encourage. This program is designed for phase 1 and 2 rehab patients and those suffering from heart disease, hypertension or diabetes. Together, we are committed to improving the quality of life for area residents. - Valdosta-Lowndes County YMCA, Georgia[Example of partnership]With partners like these, along with [number] donors, [number] volunteers, and [number] staff, the Y has the power to strengthen [CITY/AREA].Lift the world around youEvery dollar donated to the [ASSOCIATION NAME] Y has a lasting impact on the people of [CITY/AREA].When you donate to your local Y, you’re donating for a better us, by:[Campaign Impact Statement][Campaign Impact Statement]803910406400Campaign Impact Statements:For each area of focus, highlight one way in which the campaign will enable your Y to better address the challenges facing your community. This will close each area of focus section. In addition, you can reinforce the campaign impact in closing, with additional statements or repeating the same statements.Samples:Expanding successful programs to reach more people who need them, with a focus on the most vulnerable communitiesHelping children and teens develop self-confidence, character values and leadership skills by providing innovative and nurturing youth programsCreating communities that support healthy living by addressing childhood obesity and chronic disease among children and adults and supporting their physical, intellectual and spiritual strength Instilling an ethic of volunteerism by providing opportunities for [CITY/STATE] to give back and serve their communitiesTip: Show a clear impact and benefit beyond what you currently do. Convey a need for immediate investment. Emphasize these outcomes are possible only with philanthropic support.00Campaign Impact Statements:For each area of focus, highlight one way in which the campaign will enable your Y to better address the challenges facing your community. This will close each area of focus section. In addition, you can reinforce the campaign impact in closing, with additional statements or repeating the same statements.Samples:Expanding successful programs to reach more people who need them, with a focus on the most vulnerable communitiesHelping children and teens develop self-confidence, character values and leadership skills by providing innovative and nurturing youth programsCreating communities that support healthy living by addressing childhood obesity and chronic disease among children and adults and supporting their physical, intellectual and spiritual strength Instilling an ethic of volunteerism by providing opportunities for [CITY/STATE] to give back and serve their communitiesTip: Show a clear impact and benefit beyond what you currently do. Convey a need for immediate investment. Emphasize these outcomes are possible only with philanthropic support.[Campaign Impact Statement]By making a difference here, you become part of a collective effort to impact communities nationwide. [Y NAME] is one of nearly 2,700 Ys across America joined together to make a greater impact in 10,000 communities. When you donate to your Y, you’re donating for a better us. ................
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