How to improve your business YouTube channel

How to improve your business YouTube channel

It can be easy to get stuck in a rut of 'good enough' with your business or brand YouTube channel. This checklist will show you how to turn your average YouTube channel into a perfected marketing machine, whether you want to raise awareness, generate leads, or delight your fans.

Is your YouTube channel...

Structured?

Consistent?

Have you featured a video that you want to appear first on your channel?

Have you segmented your videos into sensible playlists?

Are the playlists you want to display on your channel homepage?

Are your most popular videos easy to find?

Appealing?

Have you uploaded a channel icon (e.g. your logo)?

Have you uploaded channel art that is customised, unique and interesting?

Are your video thumbnails vibrant, clear, high-resolution, and appealing?

Engaging?

Do you produce high-quality video content that is valuable to your audience?

Do you create different types of content to appeal to segments in your target audience?

Do your video titles and descriptions (both channel and video) all adhere to your tone of voice, while reminaing concise, engaging and accurate?

Is all the text on your channel and videos (your metadata) optimised for both humans and search engines?

Are your tags and categories consistent across videos?

Do you upload transcripts of all your videos for accessibility and SEO purposes?

Compelling?

Do you use annotations and links as calls to action on your videos to lead viewers to your website?

Have you included links to your website on your channel homepage?

Have you included your other social media links on your channel homepage?

Do you encourage viewers to stay engaged by uploading different video content on YouTube than to your website or other social channels?

Do you upload your videos on a regular and visible schedule?

Do you reply to relevant comments and questions on your videos or channel?



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