The Tagline



The Tagline

Definition: A slogan or phrase that visually conveys the most important product attribute or benefit that the advertiser wishes to convey. Generally, a theme to a campaign.

A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. Some taglines are successful enough to warrant inclusion in popular culture.

PSYCHO -- A new- and altogether different- screen excitement!!!

It Is Required That You See Psycho From The Very Beginning!

THE REAR WINDOW -- Through his rear window and the eye of his powerful camera he watched a great city tell on itself, expose its cheating ways...and Murder!

JAWS -- The Nation's No.1 Best-Selling Book now the Screen's Super-Thriller

SILENCE of the LAMBS -- To enter the mind of a killer she must challenge the mind of a madman.

GODFATHER -- An offer you can't refuse.

GOODFELLAS -- “As far back as I can remember, I've always wanted to be a gangster." -- Henry Hill, Brooklyn, N.Y. 1955.

THE DEPARTED -- Lies. Betrayal. Sacrifice. How far will you take it?

THE GRADUATE -- This is Benjamin. He's a little worried about his future.

RUSHMORE -- She was my Rushmore.

THE BIG LEBOWSKI -- They figured he was a lazy time wasting slacker. They were right.

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