The Gateway to China Consuming Market
[Pages:42]NetEase Kaola
? the Gateway to China Consuming Market
Sean Wang, VP
NetEase Kaola
PAR T. 1
China Market in the Context
China GDP in the World
High Growth, but still room as far as per capita and urbanization are concerned
China Growth is More Consumption Driven
Contribution % to China DGP Growth Consumption
Investment
Export
Source: China National Statistics
Become More Important Market in Consumption
China Has Become Very Digital
China is the Highland for the E-commerce
? Largest online retail market in the world with total GMV of 1.3 trillion USD and online buyers over 610 million, including mobile online buyers over 592 million in 2018
? China's total retail sales grew 6.9%, well as online retail grew 23.9% and cross-border ecommerce importation grew more than 39.8% in 2018
? China's import/export trade increased 9.7%, well as cross-border e-commerce trade grew more than 50% in 2018
Infrastructure for E-commerce in China
In 2018, daily parcel delivery was 140 million pieces, equivalent to that of US, EU, Japan combined
2018 Single Day sales was 45 Billion USD in 24 Hours, 3 times bigger than Black Friday and Syber Monday online sales combined in US
Why Cross-border E-commerce (CBEC)
Overseas Shopping
E-commerce
Cross-Border E-commerce
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