PART I - Chapter 1

“QUICK” POPULARITY OF FAST FOOD IN RUSSIA: ONE HUNDRED MILLION DOLLARS LATER. The soldier who made “porridge from an ax” and Quick’s menu. By Dr. Nikolai V. Ostapenko, Washington, D.C., USA. The article discusses the strategies used by Quick, a Belgian-French fast-food restaurant chain, to enter the Russian market. ................
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