Chapter 9—Product Concepts
a. trademark b. patent c. brand d. private brand e. right of warranty ANS: A PTS: 1 REF: 138-139 OBJ: 09-4 TYPE: Def. TOP: AACSB Reflective Thinking | TB&E Model Product. 83. Rollerblades is a brand name for in-line skates. People often refer to Rollerblades as if it were the product name. ................
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