2020 Click It Or Ticket PEAK Op Ed
2020 CLICK IT OR TICKET CAMPAIGN SAMPLE OP-EDPEAK VERSIONFOR IMMEDIATE RELEASE: [Date]CONTACT: [Name, Phone Number, E-mail Address]Note: Before filling in the names of the organization and organization spokesperson, you MUST contact them for permission to use their names in this press release. Also, you must get their approval for the language of their quotations, and any changes or additions they may require. Only after this is done should you issue the press release.Click It or Ticket—the simplest way to stay aliveEvery time you go somewhere in a vehicle, whether you’re the driver or a passenger, you should have your seat belt buckled. Buckling your seat belt should be a habit—something you do without exception. It should be the first thing you do when you get in the car because it could mean the difference between life and death. Still, about 10 percent of drivers and passengers go without their seat belts in America. Why? It usually comes down to lack of knowledge. If you know better, you do better. No one sets out on a road trip and thinks, “I might be in a terrible crash today.” But we know crashes do happen. Every day. We know that seat belts save lives. If you knew you would be involved in a crash, wouldn’t you want to be buckled? It’s your best defense against injury or death. As law enforcement officers, we have seen too many people skip this vital step—and pay for it. So from November 16-29, 2020, [Local Law Enforcement Agency] is joining the National Highway Traffic Safety Administration for the 2020 Click It or Ticket enforcement mobilization. Along with other law enforcement agencies nationwide, we will be out in full force, ticketing seat belt violators who are caught traveling without a buckled seat belt or transporting unrestrained children. We’ll kick off this year’s Click It or Ticket seat belt mobilization effort with a 1-day initiative called Border to Border (B2B), coordinated by participating state highway safety offices and their respective law enforcement liaisons. The B2B kickoff will include a 4-hour enforcement effort from 4–8 p.m. on Monday, November 16. According to NHTSA, in 2018, there were 9,778 unbuckled passenger vehicle occupants killed in crashes in the United States. In that same year, 56 percent of passenger vehicle occupants killed at night (6 p.m.–5:59 a.m.) were not wearing their seat belts. That’s why one focus of the Click It or Ticket campaign is nighttime enforcement. Participating law enforcement agencies will be taking a no-excuses approach to seat belt law enforcement, writing citations day and night. In [State/jurisdiction], the maximum penalty for a seat belt violation is [insert details].Remember, wearing your seat belt is required by law. Day and night, front seat and back, Click It or Ticket. And don’t just buckle up to avoid a ticket—our friends’ and families’ lives in [local area] are more important than that. If you’re caught driving while unbuckled, and you get a ticket—think of it as your wakeup call. A ticket is less expensive than paying with your life. You can find out more about the Click It or Ticket mobilization at ciot. ................
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