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16-24What percentage of the population are gamers? 82%How many gamers are there in total? 26.4 million What is the average age of a gamer? 28 years old What is the overall Gender Demographic? 45 % female 55% male What is the Gender Demographic for the targetAudience you have been given? M 56% F 44%What are the percentages of the StandardOccupational Classification?A – B 16% C1 27% C2 23% D – E 34%Is there a relationship between class, age andGamer? The higher working classes because they will have good jobs they won’t have time to play on games. Why do you think this is? I think this because they are working all day and when they get home they will be tired and won’t have enough time to play on computer games.What is the female’s favourite genre? Puzzle/board games/quizzes What is the male’s favourite genre? Action adventure What is the preferred device? Playstation 2 What are the 3 most popular forms of media? 1. mobile phone2.games console3. PCHow many hours are spent each session? Mobile 1hr Games console 2.1 hrPc 2.2 hrIf playing video games is not in the top 3 whereDoes it rank and why do you think this is? Video games rank second because people would rather play on a games console than talk to their friends on the phone.How do you think the Video Game Industry couldUse this information? To make games that are more interesting and so they know that type of games to make so that they can make money of that game ................
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