Selling Locally

Selling Locally:

Strategies, Benefits, and Price Trends

Ariana Torres, PhD Assistant Professor Marketing Specialist torres2@purdue.edu

? Local food sector represents more than $12 billion dollars per year in sales

? Online survey to 4,312 farmers in 16 states (Food Industry MarketMaker)

? 1,559 responses

? Sample of Indiana specialty crops farms

? 13% of Midwest farmers who answered the survey ? In-depth information regarding production and management ? But, may not be representative to the overall Indiana specialty crops industry ? Compare with 2016 Ag Census when possible

? Farm profiles, farmers profiles, and perceptions

Farm Size

large 14%

medium 61%

small 25%

? Small ................
................

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