Reach Out and Sell Someone - PPAI

[Pages:30]Reach Out and Sell Someone

Find and sell the RIGHT prospects

Your Prospecting Objective

You

Your Prospect

The Old Way

You

Cold Call

Your Prospect

A Better Way

You

Teleprospecting Call From Good Database

Your Prospect

Today's Reality

You

Social Networking

Customer Referrals

Teleprospecting

Networking Referrals

Your Prospect

Primary vs. Secondary Prospecting

? Primary ? we can control it! ? Successful Prospecting includes BOTH strategies ? "Reputation" based strategies ? secondary; must have

customers/business ? Data Driven Teleprospecting is the ONLY way to affect

results in the short term (Primary)

Prospecting Approaches

? Social Networking (Secondary) ? Customer Referrals (Secondary) ? Networking Referrals (Secondary) ? Data Driven Teleprospecting (Primary)

Social Media's Achilles Heel

? They must ALREADY BE AWARE OF YOU before they can receive your message.

? Most are opt-in.

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