The Ultimate Guide To Create a Succesful Online Business

THE ULTIMATE EPIC GUIDE TO

CREATE A SUCCESFUL ONLINE BUSINESS

By Catalin Zorzini

Copyright 2013 Catalin Zorzini. All rights reserved

Catalin Zorzini Author Daniel J. Campos Lozada Designer Anca Rusu Editor

Feel free to take passages from this book and replicate them online or in print, but link back to

If you want to use more than a few paragraphs, email catalin@ecommerce-

Where to find us outside this book:

ecommerce- @ecomplatforms _ecomplatforms

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Table of content

Introduction

5

Make an amazing first impression

10

Why photos matter

14

Improve your site's navigation

17

Have a unique idea

21

Craft a strong USP (Unique Selling Proposition)

25

Start blogging

28

Create a mind blowing About Us page

31

Develop a succesful SEO strategy

37

Target the right visitor with the right product

41

Use Live Chat to help potential customers make a decision faster 43

To coupon or not

46

Improve shopping cart experience

49

Develop a successful shipping strategy

53

Ask for feedback

61

Rethink your newsletter approach

65

Show people your site is secure and trustworthy

68

Use the power of Social Media to promote yourself

72

Implement an Affiliate Program for your store

76

Don't neglect mobile users

80

Choose the perfect ecommerce platform for your store

84

Conclusion

97

1 Introduction

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