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Digital Marketing for the Tourism Businesses ?Are you a tourism business in Somerset that needs some help selling online and assistance with your digital marketing? If you are, then don’t miss out on your opportunity to get 9 hours of high-quality digital business support. FREE!The tourism sector is fiercely competitive and to succeed businesses must use innovative digital marketing strategies to stand out.But…Where do you start and, if you invest in?a website, how are you going to increase your online sales??What?are the best digital channels for promoting your business??Where do you invest your time, money and effort for the biggest?return on investment??COSMIC will answer these questions and many more?in a series of?free?workshops?designed for tourism businesses.??To qualify for this free support, you must:Be a sole trader, micro business or SMEHave an annual turnover of less than €50m (approx. ?42m)Employ fewer than 250 peopleHave a balance sheet value of less than €43m (approx. ?36m)Be less than 25% owned by another company or combination of companiesHave received less than €200,000 of public-funded support in the last 3 yearsWorkshops will be delivered via ZOOM.?Qualifying businesses may attend a maximum of three digital workshops.Qualifying businesses are required to complete a separate business heath check with an advisor. The Heart of the South West Growth Support?Programme is?receiving up to ?1,294,302?of funding from the England European Regional Development Fund (ERDF). The accountable body for this programme is Devon County Council.?Selling Online?January 12 2021 - 0930-1230 Selling online has come a very long way in the past few years, and there's more competition than ever.Our straight forward, no fuss workshop, will guide you through setting up a successful website, establishing your online selling strategy, online customer service, payment options and the rules for online selling. Social Media for Tourism Businesses January 26 2021 - 0930-1230 You’re most likely aware how important social media is. An active social media presence will enhance brand awareness, trust and reputation. These elements help to increase your sales and enable you to develop a community of online advocates for your business.?But how exactly do you become successful on social media? How do you create a sustainable social media strategy? How can you be sure customers will engage and interact with your business??In this workshop, we take a look at the following:How to get customers to connect with your business on social mediaA list of tools to help you start collecting insights about your customer baseTips to help you create your first social media strategyDigital Marketing Strategies for Tourism Businesses February 9 2021 - 0930-1230 Is it time for you to take a more planned approach to your digital marketing? This workshop will help you to develop your own digital marketing strategy. Learn how to build a digital marketing plan to reach your customers, raise awareness, interest and a create desire to purchase your products. You will be introduced to six digital marketing channels and learn how to set up your own SMART digital marketing goals by choosing your primary and secondary channels. You will also be shown how to build your customer persona and effectively measure your success. We will take you through the key activities and decisions you’ll need to make in order to create your own digital marketing strategy. Search Engine Optimisation February 23 2021 - 0930-1230 Getting your website more views can make a huge difference to your sales. Bringing in more sales without risking your money on advertising can be a great way to build your business online. While that all sounds amazing, it’s easier said than done. You can’t do any of that without powerful SEO for your online shop (making it easier for people to find). This workshop will explain how Google works and the key to getting your online shop noticed and visible in Google and the other search engines.Book onto a workshop(s) by emailing planning@.uk. Please include in your email the name and date of the workshop(s) you would like to attend. ................
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