TEST YOUR SPORTS MARKETING IQ - Quia



TEST YOUR SPORTS MARKETING IQ

Directions:

Match the statements in the left column with the sports marketing terms listed in the right column.

Write your answers in the blanks provided. When you have finished, save your paper on your flash drive.

a. Sporting goods

b. Recreation

c. Sponsor

d. Intangible and perishable

e. Corporate consumers

f. Personal training

g. Economic benefit

h. Physical therapy

i. Unorganized participants

j. Spectators

k. Marketing of products to sports

l. Sports information

m. Marketing other services through sport

n. Licensed merchandise

o. Sports marketing

p. Organized participants

q. Marketing of sport products

r. Sanctioning body

s. Professional athletes

t. Marketing the sport event

_____ 1. Selling uniforms and equipment to professional

teams

_____ 2. ESPN, Sports Illustrated

_____ 3. Sports-related job

_____ 4. An exercise class at the local health club

_____ 5. Holding a race to raise money for a charity

_____ 6. Regulated by a sanctioning body

_____ 7. A leisurely game of golf

_____ 8. Shirts featuring team logos

_____ 9. Promoting a brand of tennis racquets

_____ 10. National Collegiate Athletic Association

_____ 11. Attracting people who spend money

_____ 12. Businesses that purchase luxury boxes

_____ 13. Characteristics of the sporting event

_____ 14. Offering one free visit to a health club

_____ 15. Michael Jordan, Tiger Woods

_____ 16. Licensed merchandise, collectibles, memorabilia

_____ 17. Makes you aware of the athletes and sporting

goods companies

_____ 18. A family bicycling through the woods

_____ 19. A company that pays to name a stadium

_____ 20. The fans who watch games on television

The Wide, Wide World LAP: BA-008-CS © 2004, MarkED® of Sports Marketing

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