Customer Relationship Management (CRM): A Technology Driven …
Customer Relationship Management (CRM): A Technology Driven Tool. Dr. Mallika Srivastava. Assistant Professor, SIBM, Pune. E-mail : mallikasrivastava@sibmpune.edu.in. Introduction. Customer Relationship Management (CRM) is a management approach that seeks to create, develop and enhance relationships with carefully targeted customers in order . to maximize customer value, corporate profitability and … ................
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