How to Use Instagram Business

MARKETING LOCAL BUSINESS

The Marketing Guide for Local Business Owners

5 KPIs

Every Online Business Owner Should Be Tracking

Making Facebook Work Harder for Your Bottom Line

5 Steps to Get Your First 1,000

Subscribers

December 2015

Is Your Business Using Social Media

Properly?

How to Use Instagram to Increase Your Business

How Retargeted Advertising Can Help

Grow Your Small Business

Infographic:

Social Media Image Guide

FREE!

Proudly Provided by LMS Solutions, Inc.

MARKETING LOCAL BUSINESS

Welcome!

As we prepare to flip the calendar into 2016, we take time to reflect on the changes and trends we experienced in 2015, and look forward to the challenges and opportunities the new year brings.

We hope you find this month's issue full of interesting articles and tips that you can apply immediately to help you grow your business.

In this month's issue, you'll find a good variety of articles covering many topics that are important to business owners. We hope you enjoy the articles on Facebook, KPIs, Re-Targeting, and other topics.

If you're not already receiving this magazine regularly, we suggest you add your email to our subscriber list. We have some exciting articles already in the works for the upcoming issues. Don't miss out!

If you find the magazine helpful, and know other local business owners that could benefit from receiving our magazine each month, please do us (and them) a favor by forwarding a copy to them.

As always, we welcome any comments or questions you might have, as well as the opportunity to explain how we've been able to help businesses just like yours.

To A Fantastic 2016!

David Akers President / CEO LMS Solutions, Inc.

The content on the Local Business Marketing Magazine is made available on the terms and condition that the publisher, editors, contributors and related parties: shall have no responsibility for any action or omission by any other contributor, consultant, editor or related party; disclaim any and all liability and responsiblity to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from negligence, accident, or any other cause; are not responsible in any way for the actions or results taken any person, organization or any party on basis of reading information, or contributions in this publication, website or related product.

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Inside This Month's Issue

4 Marketing Calendar

5 Is Your Business Using

Social Media Properly?

7 How to Use Instagram to

Increase Your Business

10 5 Steps to Get Your First

1,000 Subscribers

13 Making Facebook Work

Harder for Your Bottom Line

15 5 KPIs Every Online

Business Owner Should Be Tracking

17 How Retargeted

Advertising Can Help Grow Your Small Business

20 Infographic -

Social Media Image Guide

A Little About Us

Local Business Marketing Magazine is proudly provided by

LMS Solutions, Inc.

Local, Mobile, Social... and So Much More

LMS Solutions was developed to give businesses of all sizes the ability to leverage the same cuttingedge marketing platforms that the Fortune 500 organizations use, at extremely affordable rates.

We offer an extensive catalog of cutting-edge Local Online, Mobile, Social, Pay-Per-Click, Video, Web and Direct Marketing Media Programs. Whether you're a small business, large business or an ad agency, our programs can help you find greater success.

If you are a small advertising agency, or an independent marketing consultant, you're a perfect candidate for our LMS Solutions Partner Program. Find out more by visiting our website.

Did you know that we are a full-service ad agency? Did you also know that we specialize in helping small and medium sized businesses? We customize a program that meets the needs and budgets of each of our clients, and we offer Free Initial Consultations. Give us a call to learn how we've helped businesses like yours grow revenue:

? Mobile Marketing ? Web Services ? Reputation

Management ? Video Marketing ? Outdoor Marketing

? Online Marketing ? Social Media

Marketing ? Direct Mail ? Email Marketing ? Graphic Design

LMS Solutions is a proud member of:

If you have any questions, or would like to know how we can help you meet and exceed you marketing goals, please contact us.

(484) 893-4055

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Marketing Calendar

Plan your marketing messages around these upcoming holidays and proclamations.

December

World ALDS Month National Write A Business Plan Month National Tie Month Tomato and Winter Squash Month Universal Human Rights Month Worldwide Food Service Safety Month

December 6th-14th - Hanukkah Dec 25 - Christmas December 26th-January 1st - Kwanzaa

1st - World AIDS Day 1st - National Day of Giving 2nd - National Mutt Day 3rd - International Day of Persons With Disabilities 4th - National Cookie Day 5th - International Volunteer Day 7th - National Pearl Harbor Rememberance Day 7th - Internatinoal Civil Aviation Day

10th - Human Rights Day 12th - Gingerbread House Day 15th - Bill of Rights Day 16th - Chocolate Covered Anything Day 17th - National Re-gifting Day 17th - Wright Brothers Day 18th - National Ugly Christmas Sweater Day 18th - Answer The Phone Like Buddy The Elf Day 18th - Free Shipping Day 21st - Crossword Puzzle Day 21st - Humbug Day 22nd - Winter Solstice 23rd - Festivus 26th - National Whiner's Day 27th - Fruitcake Day 28th - National Chocolate Candy Day 30th - Bacon Day 31st - Make Up Your Mind Day 31st - New Year's Eve

January

Cervical Health Awareness Month Eye Care Month Family Fit Lifestyle Month Financial Wellness Month Get Organized Month International Brain Teaser Month March of Dimes Birth Defects Prevention Month National Glaucoma Awareness Month National Staying Healthy Month National Volunteer Blood Donor Month Thyroid Disease Awareness Month Walk Your Pet Month

January 1 - New Year's Day January 18 - Martin Luther King Jr. Day

1st - Polar Bear Plunge Day 1st - World Day of Peace 2nd - Science Fiction Day 4th - Spaghetti Day 9th - National Take the Stairs Day 14th - Dress Up Your Pet Day 15th - Humanitarian Day 17th - Ben Franklin's Birthday 18th - Winnie the Pooh Day 19th - Popcorn Day 20th - Inauguration Day 21st - National Hugging Day 23rd - Pie Day 24th - Compliment Day 24th - Peanut Butter Day 26th - Spouse's Day 27th - Chocolate Cake Day 28th - Have Fun at Work Day 29th - National Puzzle Day 31st - Backward Day

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Is Your Business Using Social Media Properly?

When business owners start getting involved in social media platforms, they tend to see a lot of people complaining about a lot of things. While it is understandable that a business owner does not want to get involved in online arguments about politics and religion, that business owner still needs to utilize social media to help his business grow. After all, social media platforms reach millions of people every day and it would be a bad business decision to ignore those millions of potential customers.

Social Media Demographics

You are wasting your time on social media if you are not

researching the demographics of each platform. For example, Facebook tends to appeal to an older audience, while Twitter is dominated by younger users. Business owners need to drop the myth that all social media platforms are the same and start looking at the details if they want to get results.

There are plenty of demographic profiles available online for the various social media platforms, and you should be using those profiles to determine which platforms you will utilize. If you are trying to reach a target audience that is 18 to 25 years old, then using Facebook is a waste of your time. Take the time to understand social media

demographics before you implement any social media strategy.

Social Media Business Rules

If you spend months building up a Facebook following of thousands of people for your business' Facebook page, then you could be disappointed when you find out that only a small percentage of those followers actually see the posts you create. Facebook is always looking for ways to monetize its service, and businesses now have to pay to get exposure for each Facebook post they publish.

If Facebook fits your target audience demographic and gets your messages

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