User Guide - Sprout Social
Getting started with Sprout Social
Your guide to success with Sprout
Welcome to Sprout!
We've compiled this guide to help you get up and running with the most intuitive social media platform.
In this guide, you'll find an overview of Sprout, tips for getting started, how our tools help you accelerate your business impact through social and where to find additional help so you can start seeing results.
Getting to know Sprout
Sprout helps you quickly maximize business impact with one intuitive platform. In this section, you'll learn more about the basics of Sprout, your comprehensive social media management solution for publishing, customer care, reporting and social listening. Once you've finished this guide, you'll be ready to get hands-on with Sprout.
Getting started with Sprout Social |
233% return on investment
A 2023 study from Forrester shows organizations that use Sprout will see a 233% return on investment.
Getting started with Sprout Social |
Publishing
Publishing with Sprout gives you the tools to build your most impactful social strategies with efficient, collaborative content planning and scheduling.
Related integrations
Save time and maximize the reach of your social content with related integrations:
Workflow & digital asset management Website and link tracking Social commerce integrations
Compose
With Compose, you can create posts and publish them to multiple social networks at once. Create message approval workflows to keep your brand voice on track and streamline 152 the content approval process.
Craft perfect posts with images, videos, text and links and publish across all your social channels. Schedule your content for times proven to generate the most engagement with your audiences with Optimal Send Times.
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Publishing Calendar
Use the Publishing Calendar to schedule your posts in advance and see your content clearly. Duplicate and reschedule posts instantly, and share the Calendar with your stakeholders for visibility and collaboration.
Find gaps in your content with different Calendar Views so you never miss a moment to connect with your audience.
Getting started with Sprout Social |
90% of Marketing Executives agree social will soon become the primary communications channel to connect with existing and prospective customers
Source: 2022 Harris Poll
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Measure your impact with Profile and Post Performance Reports
After you create your content, you can assess the performance of your social profiles and posts. Quickly see your aggregated metrics and evaluate your social strategy.
Compare how posts perform across different networks, discover which content types are most popular with your audiences and fine-tune your content strategy.
Employee Advocacy
Paid add-on
Sprout's Employee Advocacy empowers your employees to
become brand advocates by tapping into their networks to
amplify your social reach. Use pre-approved social messaging
so your team can quickly share stories without sacrificing
brand voice. Spotlight your employees and company news on
LinkedIn and other social networks--without a massive
increase in your advertising budget.
Getting started with Sprout Social |
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