Electronic Publishing - The University of New Mexico
Electronic Publishing
C&J 479 Syllabus
INSTRUCTOR: Zac Van Note – Spring 2010
zvannote@unm.edu
Course Description
C&J 479. Electronic Publishing (3)
Since the early 1990s, the Internet has grown from a technical curiosity with limited functionality to a major new medium attracting millions of visitors from around the world every day. Tapping into this enormous market opens many possibilities. There are many channels which can be considered: Electronic Publishing, including e-mail, traditional web sites, web logs (blogs), forums, news groups, DVDs and CD-ROMs. In this course, we will primarily be concerned with traditional web sites and blogs, though there will be some discussion of the other channels. Publishing on the web involves some technical knowledge and this course will cover the basics involved in writing HTML, creating graphics for the Internet and posting pages to a live web server.
MISSION:
Gain a strong understanding of the languages, software and methods to create and maintain an Internet presence.
OBJECTIVES
• Use the tools of technology to create multimedia journalism
• Understand the basic concepts and syntax used in HTML and CSS.
• Create a blog to share ideas, opinions and information.
• Apply theories in presenting information through manipulating basic photos and graphics for electronic publishing.
• Write and edit clearly and accurately through creating a complete website, including text, images and links between multiple pages emphasizing truth, accuracy, and fairness.
• Think creatively and analytically to evaluate which electronic publishing channels are most appropriate for certain kinds of content and for diverse audiences.
• Understand ethical practices on the Internet.
Your grade will be based on the following percentages:
Setup and publish a blog .......................30 percent
Create and publish a website ............... 50 percent
Other quizzes, assignments ..................20 percent
TEXT:
Required:
“Macromedia Dreamweaver CS4 for Windows and Macintosh: Visual QuickStart”
by Tom Negrino, Dori Smith
OTHER REQUIREMENTS:
• Each student needs a USB drive for storage.
• Each student will need a web hosting account. This can be on a free or paid service with your own domain name (recommended) or you may use your UNM account.
COURSE OBJECTIVES:
Upon completion of course, the student should be able to:
1. Understand the basic concepts and syntax used in HTML and CSS.
2. Manipulate basic photos and graphics for electronic publishing.
3. Create a blog to share ideas, opinions and information.
4. Create a complete website, including text, images and links between multiple pages.
5. Evaluate which Electronic Publishing channels are most appropriate for certain kinds of content.
COURSE OVERVIEW:
This course will require a working knowledge of the Windows operating system, web browsers like Internet Explorer and e-mail. If you do not already have a strong working knowledge of computers, please consider taking basic computer classes through UNM Continuing Education, TVI or elsewhere before taking this class.
You will be required to acquire a domain name and web hosting (inexpensive and free alternatives will be discussed).
You will create a functional website, blog and other online content in this course. Regular attendance and participation is essential. Completing homework assignments and in-class quizzes will also be required to achieve a good grade.
There are no opportunities for extra credit. Because exercises and quizzes will be done in most classes, it is impossible to achieve a good grade without consistent attendance.
To receive an ‘A’, you must have a blog and complete web site published by the end of the semester. This will be difficult if you don’t participate in each class exercise and discussion.
ADA ACCESSIBILITY: Qualified students with disabilities needing appropriate academic adjustments should contact me as soon as possible to ensure your needs are met in a timely manner. Handouts are available in alternative accessible formats upon request.
DIVERSITY: This course encourages different perspectives related to such factors as gender, race, nationality, ethnicity, sexual orientation, religion, and other relevant cultural identities. This course seeks to foster understanding and inclusiveness related to such diverse perspectives and ways of communicating.
ETHICS: The course emphasizes ethical practices and perspectives. Above all, students and instructors should strive to communicate and act, both in class interactions and in assigned coursework, in a manner directed by personal integrity, honesty, and respect for self and others. Included in this focus is the need for academic honesty by students as stated by the UNM Pathfinder. Students need to do original work and properly cite sources. For example, be aware of plagiarism—directly copying more than 3 or 4 words from another author without quoting (not just citing) the author is plagiarism. Further, course content will encourage the ethical practices and analysis of digital media.
ATTENDANCE: If you cannot attend a class, it is your responsibility to find out what you missed and take appropriate action. If you must miss a scheduled in-class quiz or assignment, let me know in advance. Pop quizzes and unannounced in-class exercises that are missed cannot be made up without an excused absence.
PLAGIARISM: “Webster’s New World Dictionary of the American Language” defines plagiarize as: “....to take ideas, writings, etc. from another and pass them off as one’s own.” It can get you fired from a future job—and can get you a failing grade on an assignment. If you use other people’s ideas, words or images in whole or in part you should cite them as sources and build on them.
ASSISTANCE? If you have any condition (such as a physical disability or employment conflict) which will make it difficult for you to carry out the work as outlined, please notify the instructor during the first week of class so appropriate accommodation can be made.
COMPLAINTS: Procedures for students with a complaint about any member of the teaching staff are described in the UNM Pathfinder. Basically, students should try to resolve the matter with the instructor first. If the complaint is not resolved to the student’s satisfaction, the student can appeal the matter to the departmental chair and then, if necessary, to the Associate Dean of the College.
TEXT: Copies of the required and recommended books will be available during class times, but it is highly recommended that you purchase the books to get the most out of the course.
LATE ASSIGNMENTS: As in a real company, assignments are due on the deadlines stated. Late assignments will receive an F; non-submitted ones will receive a zero.
ABOUT THE INSTRUCTOR: Zac Van Note earned his BFA in graphic design at New Mexico State University. In the years before college, he wrote, drew, and published comic books. In the years since college, he's worked as a graphic designer for jewelry wholesalers, electrical distributors and the U.S. Government, creating catalogs, web sites and a wide variety of marketing materials.
Since 1999, Zac has taught hundreds of classes at the University of New Mexico and Santa Fe Community College, including Photoshop, InDesign, Dreamweaver and web design. He was recently recognized with an Outstanding Instructor award at UNM. The site he created for his students, , is a good reference for anyone interested in design and computer graphics.
CLASS WEB SITE: A site for this class will be available at unm.edu/~zvannote/cj479. The site contains class announcements, schedule changes, URLs for other relevant sites and class information.
DISTRACTIONS: In the interest of preserving an effective learning environment, as free from as many disruptions as possible, all mobile telephones and pagers shall be turned off while in the classroom.
Use of the computers for e-mail or Internet surfing (not directly related to class activities) during class time is forbidden without specific permission from the instructor each time. Violations will result in you being penalized in grades on that day’s assignment and your final grade. Computer games, mySpace, Facebook and similar sites are never allowed during class. The ban on snacks and drinks in the lab is re-emphasized here.
I’M AVAILABLE: If you are having problems in this course, don’t hesitate to contact me. I check my e-mail several times a day. I am always available to talk with students just before or just after class. I do not have set ‘office hours’, but I can meet with you by appointment. Please e-mail me and/or speak to me in person to arrange a time.
EVALUATION:
Grading for all work turned in as follows:
98-100 = A+; 94-97 = A; 90-93 = A-
87-89= B+; 84-86 = B; 80-83 = B-
77-79 = C+; 74-76 = C; 70-73 = C
67-69 = D+; 64-66 = D; 60-63 = D-
Below 60 = F
Assignment not turned in = Zero
Class Schedule for C&J 479
(subject to changes announced in class)
Week 1: January 20
Orientation, introduction
What is Electronic Publishing?
HTML Basics
Dreamweaver Basics
BEFORE NEXT CLASS:
Bring in example of a ‘good’ web site and ‘bad’ web site
Read Chapter 1-2
Week 2: January 27
Exercise and/or quiz
Discussion of assignment
THIS WEEK:
Read Chapter 3-4
Week 3: February 3
Exercise and/or quiz
Discussion of assignment
What are Blogs?
Setting up a Blog
THIS WEEK:
Set up your own blog
Last day to drop course without a grade: February 5
Week 4: February 10
Exercise and/or quiz
Discussion of assignment
THIS WEEK:
Read Chapter 5,16
Week 5: February 17
Exercise and/or quiz
Discussion of website assignment
THIS WEEK:
Continue blog postings
Develop plan for your site
Week 6: February 24
Exercise and/or quiz
Discussion of assignment
THIS WEEK:
Read Chapter 6
Week 7: March 3
Exercise and/or quiz
Discussion of assignment
THIS WEEK:
Continue blog postings
Develop plan for your site
Week 8: March 10
Exercise and/or quiz
Discussion of assignment
THIS WEEK:
Blog Project Phase 1 Due
Web Project Phase 1 Due
Read Chapter 7,9
Spring Break: March 15-19
Week 9: March 24
Exercise and/or quiz
Discussion of assignment
THIS WEEK:
Read Chapter 8
Week 10: March 31
Exercise and/or quiz
Discussion of assignment
THIS WEEK:
Read Chapter 10
Week 11: April 7
Exercise and/or quiz
Discussion of assignment
THIS WEEK:
Read Chapter 11
Week 12: April 14
Exercise and/or quiz
Discussion of assignment
THIS WEEK:
Read Chapter 15
Week 13: April 21
Exercise and/or quiz
Discussion of assignment
THIS WEEK:
Read Chapter 18
Week 14: April 28
Exercise and/or quiz
Discussion of assignments
Statistics, Search and Marketing a Web Site
THIS WEEK:
Continue blog postings
Continue developing site
Week 15: May 5
Discussion of Blog Projects
Blog Project Due
Week 16 (Final): May 12 (7:45-9:45)
Discussion of Web Projects
Web Project Due
Electronic Publishing Terms
Internet
World Wide Web
Web Browser
Server (Web Server)
Dial-up (ISP)
Broadband (ISP)
Web Page/Home Page/Website
HTML
URL (Website Address)
Search Engine
HTML Editors
Image Editors
Animation/Authoring Software
Programming/Scripting
Blog
Plug-ins
Images (GIF, JPG, PNG)
Resolution/Screen Size
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