Content marketing for artists part 3: blogging and email ...

[Pages:42]Content marketing for artists part 3: blogging and email strategies

Monday, June 3, 13

Last week's homework

?Create a piece, document the process ?Create at least one interesting blog post or

other piece of content

?Get Google Analytics, social management,

email analytics set up

?Book your one-on-one coaching session

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"I would talk more about my motivation and feelings about the piece, and less about technique. I want to "make collectors swoon," not train people to make [art]." Hannelore Dean

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Part 3: Driving Traffic to Your Site with Image Optimization, Blogging, & Email

Marketing Strategy

? Build a content plan & calendar ? Guest posting ? Search engine optimization ? Autoresponder madness ? automating

your lead nurturing and sales process

Monday, June 3, 13

The Unfair Advantage

"...what people are looking for online is original and remarkable media content [experiences]..." ? Mark McGuinness

Monday, June 3, 13



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To This Day Project Shane Koyczan

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NY Times' Snow Fall

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