Chapter 1—An Overview of Marketing

a. a control system b. marketing c. accounting d. production e. human resources ANS: B. 3. _____ is a philosophy, an attitude, a perspective, or a management orientation that stresses customer satisfaction. a. Planning strategy b. Customer management c. Marketing d. A control system e. Reciprocity ANS: C PTS: 1 REF: 3 OBJ: 01-1 TYPE: Def ................
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