Hyland’s Good Morning: Key Features and Benefits: Target ...

Carton Messaging:

? NEW

? Non-habit forming

?Seize the day after a sleepless night

A SU VEZ UNA NOCHE SIN DORMIR EN UN HERMOSO DIA

? Safe & Effective Relief of:

? Fatigue and Drowsiness

? Irritability

? Mental lethargy

Hyland's Good Morning:

?A natural remedy that temporarily relieves the symptoms of energy deficiency, irritability, difficulty waking, drowsiness and mental lethargy

? No Caffeine and Stimulant Free ? Non-habit forming

Target Audience:

? Persons 12+ years who experience sleeplessness

Sales Potential:

? 81% of Americans have trouble sleeping ?84% of those who have used a sleep aid remedy in the past year have used an

OTC product ? When shopping for an OTC sleep aid, 41% will choose a natural remedy ? $414MM OTC Category with year-over-year growth

Key Features and Benefits:

?Natural, safe and effective homeopathic formula

? No caffeine / non-habit forming

Merchandising Strategy:

? Sleep Aids POG's

Homeopathic. Read and Follow All Label Directions. *These statements are based upon traditional homeopathic practice. They have not been reviewed by the Food and Drug Administration.

Safe. Effective. Natural.

Formulation Components | Specifications | + | TURN OVER

30-July, 2015

Hyland's Good Morning

Hyland's Good Morning

Formulation Components:

Kali Phosphoricum 6X HPUS Mezerium 12X HPUS Natrum Muriaticum 6X HPUS Phosphoricum Acidum 6X HPUS Sepia 30X HPUS Staphisagria 30X HPUS Sulphur 12X HPUS Thuja 30X HPUS

Lack of energy, mental lethargy, difficulty waking Daytime drowsiness Irritability, fatigue, daytime drowsiness Mental lethargy Daytime drowsiness Irritability, daytime drowsiness Irritability, morning drowsiness Mental lethargy

Specifications:

Item

Size

Hyland's Good Morning 50 ct

UPC

GTIN

H x W x D (in)

3-54973-32361-2 003-54973-32361-2 4 x 2.75 x 1.38

Item Code HGDM-T50

Item

Inner Pack UPC

Hyland's Good Morning 3 ea

N/A

GTIN

H x W x D (in)

203-54973-32361-6 2.75 x 4 x 4.25

Item

Master UPC

GTIN

H x W x D (in) Weight Cube Ti Hi

Hyland's Good Morning 24 ea (3x8) 3-54973-32360-5 103-54973-32360-2 6.44 x 8.81 x 8.81 3 lbs 0.29 20 7

About Us:

Founded in 1903, Hyland's Inc. (a division of Standard Homeopathic Company) is an FDA-regulated pharmaceutical company and the largest domestic manufacturer of homeopathic (OTC and Rx) medicines in North America. Visit us at .

Contact us today for more information at:

Tel: 1 800 624 9659 Web:

For Natural Foods Customers:

Tel: 1 866 624 9695

Homeopathic. Read and Follow All Label Directions. These statements are based upon traditional homeopathic practice. They have not been reviewed by the Food and Drug Administration.

Safe. Effective. Natural.

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