Analysing a Music Video - Iurie Induction project



Analysing a Music Video- Hardy Caprio ft. One Acen - Unsigned [Music Video] | GRM Daily

This is a music video by Hardy Caprio ft. One Acen made recently in June 2017. The song is quiet famous between young generation and has an particular mood. The video was not filmed in London.

This is a combination between rap and hip-hop music and the video music is conceptual. This song is currently on the Top 40 uk songs on the 19th place by BBC. The video is made to promote the song to youth generation.

Directed by wowa.

Film Language

Mise en scene: The video is filmed in a hot country probably from architecture in Spain. This adds to the video more atmosphere and mood. If it would be filmed in London it wouldn’t look that funny plus he is singing about sunshine which has to be seen in the video. The actors are wearing different clothes from known by everyone brands that London youth are wearing to make them sympathize the actor. Also they are accompanied by very beautiful girls which add to it even more of that sunny mood from spain and makes you want to be there. Video of the boys are most of the time followed by different landscapes or interesting architectural buildings and constructions which makes the video look much interesting and makes you feel that there is many things to be seen and life in there is interesting.

Editing: Editing is very smooth and it’s made to make the audience to feel in there. The combination of the shots with the boys dancing and having fun with different interesting landscapes make you really want to be there and has such an powerful effect on the watcher. Almost every 2 seconds there is a new shot and locations. Most of the time they have done a wide shot at the begin to show the locations in an interesting way from a good angle to make the audience understand how the place the actors are look like.

Camera: In my opinion the camera work is done very well. Most of all I like the shots with different locations and the way they are filmed the shots are very professional. Before every new location where boys are dancing is a wide shot which is taken very professional to show and make sure that the viewer understands how the location looks like and send the mood of being there even more. One good example of this kind of shot. This make u understand that they are somewhere on the beach and make you feel want to be there.

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Sound: The song is quiet typical with an good music video. The sound sometimes coincides with the video line but most of the time is just dancing video and singing the song. One example where the song coincide with the video is on the time 1:11 where he is singing ‘’ Get the Champagne’’ and we can see how the boy is doing it

Narrative

The music video is made from different shots where the singers of the song are dancing in combination with wide shots which are basically the guide to location and are meant to show where they are. Also in the time they are singing about something sometime you can see that in the video. For example when he was singing about the champagne we can see how he is popping the champagne, when he was singing about girls we can see in the video that he is hugging a girl. Even if it’s not narrative and doesn’t show the story it does include some elements of the song in the video to give more ideas what is he singing about and make the video line more interesting.

Representation

In my opinion the artist is represented in an interesting way. We can see all along the video how our actors are wearing quiet simple clothes like the ones simple boys will wear(Nike, Adidas) even if they are in rich locations in which some expensive clothes will look much better. I think this is made by a purpose to make us feel like we could be in their place. To make us feel a part of this video. This trick is used many time in music videos this days and has a major effect. I noticed this is common to most of the London boys who are singing. In the time when American rappers show how rich they are wearing expensive clothes and cars London rappers try to show their life how is it in reality or like our simple people showing simple streets to make us feel a part of the video.

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Semiotics

Nike clothes means that they are simple boys they don’t want to look rich or unusual.

Beach- Nice spent time, good weather, not like in London, they are traveling.

Girls- makes them look successful in our eye. Looks like they have fun. This meaning comes from antiquity everyone wants to have a nice relationship and this is what they show to make us want it more.

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