WomensNet 2021 Guide to Jumpstarting Your …
WomensNet 2021 Guide to
Jumpstarting Your Marketing
Proven Ways You Can Find and Attract Customers Fast
Table of Contents
Introduction
Search Engine
Optimization (SEO)
SEO Basics
Grassroots Marketing
Keywords
Improving Your Ranking
Creating Awareness
On-Page SEO
Networking
Off-Page SEO
Outreach
Technical SEO
Site Performance
Your Website
Choosing Your Online Address
Design Basics
Content Management System
Functionality
Offering a Freebie
Conversion Rate
Optimization (CRO)
Earn Trust
Be Clear and Concise
Get and Keep Attention
Reduce Friction
Focus on Usability
TEST TEST TEST
Publicity
Linking Publicity and Sales
Types of Media Outlets
Who Cares?
The Two-Pronged Approach
Advertising
Where to Advertise
Types of Ads
Digital Search Advertising
Resources
References
Further Reading
? 2021, WomensNet. All rights reserved.
Introduction
There are many reasons businesses are
successful. Some have superior or innovative products and services. Others have
top talent on their payroll. Some develop
an efficient infrastructure that keeps costs
lower than the competitions¡¯, while others
are more concerned about delighting every
single customer.
No matter what your competitive advantage, the one thing every company needs
is a solid base of customers willing to pay
their stated prices.
And the only way to find and sell to those
customers is through marketing.
The good news is that, no matter what
other people may have told you, marketing
doesn¡¯t have to be complicated or expensive. Our WomensNet team knows this
through more than 100 years of combined
marketing experience.
offer you advice, ideas, and encouragement, hence the genesis of this marketing
guide. We wanted to create something
to help women business owners generate
more business, make more money, and be
more profitable.
The marketing ideas on the follow pages
are offered as proven tools you can use to
connect with your target market¡ªyour potential customers. We¡¯re not experts in your
industry, but we¡¯ve seen these tactics work
well in a number of different markets. So,
we¡¯re providing them as ideas for you to try,
tweak, and make your own.
Some will fit better than others, depending
on your industry, customer base, location,
and budget. But, we hope that you¡¯ll find
some new ideas you can use to bring in
more business.
The trick is determining which marketing
methods are the most effective at attracting
those paying customers on a regular basis.
Some may be effective initially but then
quickly taper off, while others are slow and
steady. Typically, you won¡¯t know right away
which are going to work best for you¡ªyou
may need to try a few different approaches and compare results before you decide
which to should invest in heavily.
At WomensNet, we¡¯re here to help you
build a successful business. We want to
Photo: Congratulations to our monthly and annual Amber Grant winners from 2018 and 2019.
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