Chapter 1—An Overview of Marketing

16. A business thinking of expanding into global markets needs to examine all of the following external environments EXCEPT: a. culture b. political structure and actions c. its marketing mix d. natural resources e. demographic makeup ANS: C. The marketing mix is the keystone of a company's internal environment. PTS: 1 REF: 50 OBJ: 04-3 TYPE: Comp ................
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