MARKETING PRINCIPLES



Marketing Principles I WVEIS Code 0422

This course includes instructional areas designed to provide an understanding of the fundamental marketing processes and the role of marketing in a free enterprise economy.

Standard 1: Marketing Education and Cooperative Procedures (0422.S.1)

Demonstrate Knowledge of Marketing Education and Cooperative Procedures.

Marketing Education and Cooperative Procedures Objectives

Students will:

0422.1.1 Explain the three components of a marketing education program.

0422.1.2 Participate in a simulated business activity.

Standard 2: Human Relation Skills (0422.S.2)

Demonstrate Effective Human Relations Skills.

Human Relations Objectives

Students will:

0422.2.1 Demonstrate the nature of positive consumer/client relations for personal and business success.

0422.2.2 Exhibit appropriate personal appearance, positive attitude, enthusiasm, initiative and behavior in the classroom and in the workplace.

0422.2.3 Demonstrate self-control while handling difficult customers/clients.

0422.2.4 Develop gender-free attitudes about participation in activities in the workplace.

0422.2.5 Analyze self-understanding and self-esteem in the motivation of employees.

0422.2.6 Demonstrate self-control in the handling of customer complaints.

0422.2.7 Set personal goals for the future.

0422.2.8 Use time management principles in creating a schedule of activities.

Standard 3: Job-Seeking, Keeping and Learning Skills (0422.S.3)

Develop Job-Seeking, Job-Keeping and Job Learning Skills for the Workplace.

Job-Seeking, Keeping and Learning Skill Objectives

Students will:

0422.3.1 Explore various marketing occupations.

0422.3.2 Complete the procedures for obtaining employment (resume, cover letter, job application, job search, interview, follow-up letter).

0422.3.3 Identify examples of non-verbal, verbal and written communications.

0422.3.4 Use proper grammar and vocabulary in verbal and written communication.

0422.3.5 Prepare a portfolio of sample work to be utilized in an interview.

0422.3.6 Prepare for and practice an interview for a potential job.

Standard 4: Basic Marketing Math Skills (0422.S.4)

Perform Basic Marketing Math Skills that are utilized in the workplace.

Basic Marketing Math Skills Objectives

Students will:

0422.4.1 Perform procedures associated with the handling of cash, credit cards, and checks (e.g. making change, preparing and closing cash drawers, correcting register errors).

0422.4.2 Operate a calculator to calculate tax, discounts and net sales.

0422.4.3 Process exchanges, returns, allowances, layaways and other types of sales transactions.

Standard 5: Fundamentals of Marketing (0422.S.5)

Describe the Fundamentals of Marketing.

Marketing Fundamental Objectives

Students will:

0422.5.1 Define the role of marketing and its importance.

0422.5.2 Explain the functions of marketing.

0422.5.3 State the marketing concept.

0422.5.4 Describe the economic benefits of marketing.

0422.5.5 Identify the 4 P’s of the marketing mix.

0422.5.6 Illustrate the use of product positioning.

0422.5.7 Analyze variables in the consumer and industrial market (demographics, geographics, psychographics) that determine the target market.

0422.5.8 Construct a customer profile.

Standard 6: Basic Safety Techniques (0422.S.6)

Apply and Demonstrate Basic Safety Techniques.

Basic Safety Techniques Objectives

Students will:

0422.6.1 Demonstrate basic safety rules relevant to job safety by reading the appropriate operating instructions and explain the role of OSHA.

0422.6.2 Describe the first aid measures to be used in case of an emergency on the job, along with the procedures to be followed in case of an accident.

0422.6.3 Classify type A, B, and C fires and describe characteristics in order to extinguish properly.

0422.6.4 Discuss appropriate practices for handling and storing hazardous materials.

0422.6.5 Explain the role of OSHA.

Standard 7: Principles of Selling (0422.S.7)

Apply the Principles of Selling.

Principles of Selling Objectives

Students will:

0422.7.1 Identify the steps in the selling process.

0422.7.2 Identify the different approaches in the sales process.

0422.7.3 Identify the different methods of closing a sale.

0422.7.4 Choose the proper method of determining needs and handling objections in closing a sale.

0422.7.5 Conduct a sales presentation.

Standard 8: Consumer Characteristics (0422.S.8)

Analyze Consumer Characteristics and Behaviors as They Relate to Marketing Goods and Services.

Consumer Characteristics Objectives

Students will:

0422.8.1 Categorize buying transactions according to buying motives.

0422.8.2 Discuss how customers make buying decisions.

0422.8.3 Analyze external influences on the consumer buying decision.

Standard 9: Economic Principles (0422.S.9)

Describe the Importance of Economic Principles in Today’s Society.

Economic Principles Objectives

Students will:

0422.9.1 Identify the various measurements used to analyze the economy.

0422.9.2 Distinguish between economic wants and needs.

0422.9.3 Define economic goods and services.

0422.9.4 Identify the resources (factors of production) that are used to satisfy wants and needs.

0422.9.5 Explain how scarcity affects the availability of economic goods and services.

0422.9.6 Explain the benefits of competition.

0422.9.7 Identify the opportunity costs and trade-offs involved in making choices.

0422.9.8 Explain the effects of the business cycle on consumers, businesses and government.

0422.9.9 Explain what an economy is.

0422.9.10 Discuss advantages and disadvantages of different types of economic systems.

0422.9.11 Discuss how an economic system addresses the questions (what is to be produced, how it is to be produced, and for whom).

0422.9.12 Analyze the relationship of price to scarcity.

0422.9.13 Describe how prices affect buying and selling decisions.

0422.9.14 Graph the concept of price on a supply and demand curve.

Standard 10: Business Ethics and Social Responsibility (0422.S.10)

Discuss Business Ethics and Social Responsibility.

Business Ethics and Social Responsibility Objectives

Students will:

0422.10.1 Explain the basic functions of a business.

0422.10.2 Name the areas in which businesses are thought to have social responsibilities.

0422.10.3 List ways that business activities have impacted the environment.

0422.10.4 Suggest how marketers can make ethical choices.

0422.10.5 Define consumerism.

0422.10.6 Describe current trends that are likely to improve the workplace for employees.

Standard 11: The Global Marketplace (0422.S.11)

Discuss the Importance of International Trade to Nations.

Global Marketplace Objectives

Students will:

0422.11.1 Distinguish between imports and exports.

0422.11.2 Discuss the interdependence of nations.

0422.11.3 Explain the advantages and disadvantages of international trade.

0422.11.4 Discuss the U.S. balance of trade.

0422.11.5 Identify trade barriers, trade support and trade agreements.

0422.11.6 Analyze how cultural, economic and political factors impact businesses engaged in international trade. [pic]

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