GEARING UP FOR CONSTRUCTION: IMPORTANCE OF HAVING A …
GEARING UP FOR CONSTRUCTION:
THE IMPORTANCE OF HAVING A PLAN
KIMBER LANNING, LOCAL FIRST ARIZONA FOUNDATION
LEVERAGE YOUR LOCALNESS
? Identify your business as LOCAL ? Thank your customers for buying locally ? Figure out what your non-local competition is doing ? Use local stats to close sales ? Tell your story ? Think like a team: COLLABORATE
THINK ABOUT:
? What makes you worth a special trip? ? What sets you apart from everyone else? ? A Brand is a perception: own your unique sense of place; people will follow ? What do people think of when they think about your business? ? Why do people patronize your business right now? ? How can you make patronizing your business easier during construction?
UNDER "ABOUT US": TELL YOUR STORY. WHO ARE YOU, REALLY?
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