Greek Myths in the Present Day: Advertising
“Adoption of Internet Shopping: The Role of Consumer Innovativeness”, Industrial Management & Data Systems, 100 (7), 294-300. Coyle, James R. and Esther Thorson (2001). “The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites”, Journal of Advertising, 30 (3), 65-77. Chen, Qimei and William D. Wells (1999). ................
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