Essentials of Marketing Research

1.4.1 The importance of deÞ ning a right problem 1.4.2 Converting management dilemma into research question 1.5 What marketing research cannot do? 1.6 Conclusion 2. Exploratory research design 2.1 Chapter summary 2.2 Research design and its importance in research 2.3 ClassiÞ cation and differences between research designs ................
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