THE USE OF MARKETING MANAGEMENT TOOLS IN E …
The Use of Marketing Management Tools in E-commerce. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 63(1): 303–312. Marketing management increasingly occupies an important position in the world of business as well as in the sphere of e-commerce. However, some companies underestimate the importance of marketing support. ................
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