INVESTIGATING THE IMPACT OF MARKETING MIX …
It on this note that this research work wishes to investigate the impact of marketing mix elements on Nigerian breweries‟ consumer royalty. 2.0 LITREATURE REVIEW Kotler & Armstrong,( 2006) defined marketing mix as 4P‟s namely the product, price, promotion ... conveying and transporting importance to the clients and for taking care of ... ................
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