MARKETING MIDTERM EXAM REVIEW
SPORTS MARKETING MIDTERM EXAM REVIEW
2011-2012
Resources: Sports and Entertainment Marketing Textbook
Worksheets, Handouts, Class notes, Listening Guides
Workbook Packets & Tests
Unit 1: DECA
What is DECA and what does it stand for?
Who can be a member of DECA?
What are the official DECA colors?
Identify this year’s national theme.
Unit 2: Marketing Overview
Define the following terms:
• Marketing
• Marketing Mix
• Target Market
• Demographics
Explain the difference between marketing and marketing concept
List and explain the four ways to segment a market
List and explain the seven marketing functions
List the six benefits of marketing
List and explain the five P’s
Unit 3: Importance of Sports and Entertainment Marketing
Define Sports.
Define Entertainment.
Provide examples of entertainment:
[pic]
How much do fans spend on recreation and related products each year?
The sports industry generated $ _________________________ a year
Define the following terms:
• Sports Marketing
• Entertainment Marketing
Identify goals of sports marketing.
What are the two types of price competition?
• ___________________ Competition
• Non-Price Competition
Identify ways that growth is measured in sports marketing
What are the current trends in the entertainment industry?
1. ____________________________________
2. _____________________________________
3. _____________________________________
What are the 3 economic resources?
Identify factors that influence demand
Unit 4: Communication
Define communication
List and explain the six primary elements of communication?
Why is communication important?
What is the difference between verbal and non-verbal communication?
Identify effective listening strategies
Identify effective writing strategies
Identify effective speaking strategies
What are the benefits of face-to-face communication?
Define:
• Message
• Sender
• Receiver
• Feedback
• Channels
Unit 5: Economics
Define Economics
Define Free Enterprise system
Define the following
• Supply
• Demand
• Law of supply
• Law of demand
• Equilibrium
• Shortage
• Surplus
What factors do companies take into consideration when determining supply?
How does competition affect the customer?
Unit 6: Business Structure
Define Business cycle
Identify and define the four stages in the cycle
Identify the three (typical) causes for a change in business cycle
Identify the types of legal forms of business ownership (hint: 3 types)
List characteristics of a sole proprietorship
What are the advantages and disadvantages of a sole-proprietorship?
List characteristics of a partnership
What are the advantages and disadvantages of a partnership?
List characteristics of a corporation
What are the advantages and disadvantages of a corporation?
Unit 7:Hospitality
Define Hospitality
List current rends in the hospitality industry:
What are the four sections hospitality?
Where/what areas do we find hospitality?
Provide 2 examples of hospitality and tourism for sports, entertainment and recreation
Sports
Entertainment
Recreation
Unit 8: Product Development
Identify the four types of new products
List and explain the 7 steps in new product development
List and define the four stages of the product life cycle
How can a company extend the life cycle of a product? (Hint see notes or book ()
Define Market Research
Explain why marketing research is important
List and describe each step of market research
Define product positioning
What is the focus and the goal of product positioning?
List and describe the four ways to position a product
Unit 9: Pricing
Define price
How does pricing influence the marketing mix?
How is sales revenue calculated?
How is profit or loss determined?
Identify and describe several factors that affect pricing decisions.
Identify and describe the four special pricing strategies
Unit 10: Conflict Resolution
What is a persons natural reaction in conflict resolution?
Define assertive communication.
Explain why assertive communication is challenging to master.
List the 3 types of conflict resolution strategies.
What is the difference between “I” and “You” statements?
Provide a scenario and an example of a “I” and “You” statement.
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How are sports and entertainment different?
Sports
Entertainment
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