Toyota Electrification Strategy in Europe Today and Tomorrow
Toyota Electrification Strategy in Europe Today and Tomorrow
Automotive News Europe Congress 22nd May 2019
Matt Harrison
Executive Vice President Toyota Motor Europe
2050
New vehicle zero emissions Life cycle zero emissions (raw materials, parts & manufacturing, use, recycling) Plant zero emissions Minimizing and optimizing water usage Establishing a re-cycling based society Establishing a future society in harmony with nature
New Vehicle Emissions
By 2050, reduce new vehicle CO emissions by 90% vs 2010
Toyota DNA: Environmental Leadership
Toyota DNA: Customer First
Shotaro Kamiya (1898-1980) President and Honorary Chairman
Toyota Motor Sales
"First the customer,
then the dealers,
then the manufacturer.
This attitude is the best approach in winning the trust of customers and dealers and ultimately brings growth to the manufacturer."
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