INDYCAR. The Heart of Racing.

[Pages:18]INDYCAR. The Heart of Racing.

WHY CONSIDER A SPONSORSHIP WITH INDYCAR?

Growing & Responsive

INDYCAR is one of the fastest growing motorsports ? increases in TV, digital, and social platforms while engaging a passionate and attractive demographic

INDYCAR's "Fast 5"

INDYCAR's "Fast 5" objectives help brands implement their marketing touchpoints into our engaged audience through multiple channels

Customized Programs

INDYCAR's fluid platform allows for all-inclusive packages to be built around a brands' needs and packaged with flexible pricing to insure strong ROI

Uncluttered Environment

An uncluttered sponsor environment means sponsors can own the space and more easily engage fans and customers ? perfect for brands looking to make a splash

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A STORY OF MOMENTUM

TV Growth & NBC Partnership

Since 2013, the INDYCAR audience has increased 38% ? with NBC becoming the full season broadcast partner, INDYCAR is positioned for continued growth

Attendance Increases

With INDYCAR's efforts to create a unique schedule and event equity across the calendar, attendance has steadily climbed ? 9 events have posted record crowds within the past 2 seasons

Digital Success

By focusing on live streaming, video, and authentic engagement, INDYCAR social and digital outlets have shown significant growth with millions of new followers and 25 million+ new video views including more than 16 million+ viewers of live content

New Teams and Events

Four new teams and three new venues have entered the sport over the past three years ? infusing new competition and exposing new fans to the sport

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DEFYING AMERICAN MOTORSPORTS TRENDS

318

87

INDYCAR NHRA

Average Net Viewership Growth since 2013

86 Formula-e

WeatherTech Xfinity Series Monster Energy

61

40

26

IMSA

Cup Series

Formula 1

Global Rally

Camping

Cross World Truck Series

-101

-343

-1511

Since 2013, INDYCAR is the fastest growing motorsports according to Nielsen

? Average TV viewership has increased by more than 30% ? INDYCAR digital audiences have increased by 67% ? Social accounts have accrued more than 1 million new followers

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COVERING OUR STORY

INDYCAR media is helping tell our story of momentum and growth

? INDYCAR is constantly expanding coverage in outlets such as USA Today, The New York Times, Sports Illustrated, and numerous other news outlets

? Significant stories over the past several months:

IndyCar Racing, No Longer Spinning Its Wheels, Draws Greater Interest | New York Times After Years of Being Stuck in Neutral, IndyCar at Beginning of a Resurgence | USA Today Rebuilding a Team? How Mario Andretti and Josef Newgarden Helped IndyCar Rebuild an Entire Sport | Forbes

? INDYCAR social platforms have grown by more than a million new followers over the past 3 years and more than 14 million engagements per year

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INDYCAR MEDIA OUTLETS

INDYCAR content has never been more widespread and available

? Beginning in 2019, NBC will be the broadcast partner for the entire INDYCAR season and position INDYCAR for o 8 races on broadcast TV ? remaining races on NBCSN o NBCSN has experienced 78% growth over the past four seasons o NBC Sports Gold will allow fans to tune in via an online, direct-to-consumer package o The Indianapolis 500 will be featured in NBC's "Championship Season" TV events

? All Verizon IndyCar Series races are broadcast live on SiriusXM and through the IMS Radio Network (over 345 affiliates worldwide) o Annual audience of more than 15 million listeners

? provides content throughout each race weekend and season ? featuring live streaming, race audio and more

? INDYCAR Mobile provides exclusive series coverage and the best way to follow while on-the-go

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2018 SEASON SCHEDULE

March April

May

June

July Aug. Sept.

11 Streets of St. Petersburg 7 Phoenix International Raceway 15 Streets of Long Beach 22 Barber Motorsports Park 12 Grand Prix of Indianapolis 19 Indianapolis 500 Qualifying Day1 20 Indianapolis 500 Qualifying Day 2 27 Indianapolis 500 Mile Race 2 The Raceway at Belle Isle Park 3 The Raceway at Belle Isle Park 9 Texas Motor Speedway 24 Road America 8 Iowa Speedway 15 Streets of Toronto 29 Mid-Ohio Sports Car Course 19 Pocono Raceway 25 Gateway Motorsports Park 2 Portland International Raceway 16 Sonoma Raceway

Tampa/St. Petersburg, FL Phoenix, AZ Los Angeles, CA Birmingham, AL Indianapolis, IN Indianapolis, IN Indianapolis, IN Indianapolis, IN Detroit, MI Detroit, MI Dallas/Ft. Worth, TX Milwaukee, WI Des Moines, IA Toronto, ON, Ca. Columbus, OH Philadelphia, PA St. Louis, MO Portland, OR San Francisco, CA

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UNIQUE AND GROWING AUDIENCE

INDYCAR has a national footprint, growing each year, distributed throughout North America

? INDYCAR is positioned to embrace the changing media landscape

? Diverse venues draw diverse audiences

o Street circuits feature a younger, more diverse, and family friendly audience

o Road courses are more educated and generally outdoor enthusiasts

o Oval audiences tend to be more affluent and passionate about the sport, gearing towards a slightly older demographic

2018 Schedule & Markets

17 events | 15 markets | 8 of top 14 US DMAs

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