City of Jefferson Aquatic Center
centercenterCity of Jefferson Aquatic CenterAquatic Center Feasibility StudyJeff King4/10/19Ballard*King and Associates LTD.00City of Jefferson Aquatic CenterAquatic Center Feasibility StudyJeff King4/10/19Ballard*King and Associates LTD.Table of ContentsSection I - Market Analysis2Section II – Participation and Trends …………………………32Section III – Operations Analysis……………………………..47Section IV – Economic Impact ……………………………….59Section V – Appendix ………………………………………...63Section I – Market AssessmentBallard*King & Associates (B*K) has been hired to perform a market analysis for Jefferson, Georgia for an aquatic center. The following is a summary of the demographic characteristics within Jefferson and an area identified as a Primary Service Area. The Primary Service Area is comprised of Jackson County. B*K accesses demographic information from Environmental Systems Research Institute (ESRI) who utilizes 2010 Census data and their demographers for 2018-2023 projections. In addition to demographics, ESRI also provides data on housings, recreation, and entertainment spending and adult participation in activities. B*K also uses information produced by the National Sporting Goods Association (NSGA) to overlay onto the demographic profile to determine potential participation in various activities. Service Areas: The information provided includes Jefferson with comparison data for the Primary Service Areas as well as the State of Georgia and the United States. Secondary Service Areas are defined as the distance people will travel on a regular basis (a minimum of once a week) to utilize recreation facilities. Use by individuals outside of this area will be much more limited and will focus more on special activities or events. Service areas can flex or contract based upon a facility’s proximity to major thoroughfares. Other factors impacting the use as it relates to driving distance are the presence of alternative service providers in the service area. Alternative service providers can influence membership, daily admissions and the associated penetration rates for programs and services.Service areas can vary in size with the types of components in the facility. Map A – Service AreaRed Boundary – City of JeffersonGreen Boundary – Primary Service AreaInfographicHousehold by Income comparison uses Jefferson and compares it to Jackson County.Demographic Summary City of JeffersonPrimary Service AreaPopulation:2010 Census9,41660,4852018 Estimate10,75967,6842023 Estimate11,92673,343Households:2010 Census3,32521,3432018 Estimate3,74223,7652023 Estimate4,12525,699Families:2010 Census2,52816,4792018 Estimate2,84218,1772023 Estimate3,11819,574Average Household Size:2010 Census2.832.802018 Estimate2.862.822023 Estimate2.882.83Ethnicity (2018 Estimate): Hispanic8.1%7.7%White81.5%84.8%Black10.0%7.2%American Indian0.3%0.3%Asian2.3%2.0%Pacific Islander0.1%0.0%Other3.5%3.4%Multiple2.2%2.2%Median Age:2010 Census33.536.92018 Estimate35.938.32023 Estimate34.838.9Median Income:2018 Estimate$50,931$54,1772023 Estimate$55,156$57,446It should be noted that the City of Jefferson estimates the population will increase to 21,551 people by 2025.Age and Income: The median age and household income levels are compared with the national number as both factors are secondary determiners of participation in recreation activities. The lower the median age, the higher the participation rates are for most activities. The level of participation also increases as the median income level goes up.Table A – Median Age:2010 Census2018 Projection2023 ProjectionCity of Jefferson33.535.934.8Primary Service Area36.938.338.9State of Georgia35.336.637.4Nationally37.138.339.0Chart A – Median Age:The median age in the City of Jefferson is lower than the Primary Service Area, State, and National number. A lower median age points to young professionals and young families, primary users of aquatic facilities and indoor recreation amenities. However, swimming as an activity, is one that all age groups participate in, and indoor recreation amenities are becoming multi-generational as the population ages and is more interested in physical health. The following chart provides the number of households and percentage of households in the City of Jefferson and the Primary Service Area with children.Table B – Households w/ ChildrenNumber of Households w/ ChildrenPercentage of Households w/ ChildrenCity of Jefferson1,55046.6%Primary Service Area8,57640.2%The information contained in Table-B helps further outline the presence of families with children. As a point of comparison in the 2010 Census, 36.8% of households in Georgia and 28.3% of households nationally had children present. Map B – Median Age by Census Tract -4690745143510Table C – Median Household Income:2018 Projection2023 ProjectionCity of Jefferson$50,931$55,156Primary Service Area$54,177$57,446State of Georgia$54,785$59,558Nationally$58,100$65,727Chart B – Median Household Income:Based on 2018 projections for median household income the following narrative describes the service areas:In the City of Jefferson, the percentage of households with median income over $50,000 per year is 50.8% compared to 57.2% on a national level. Furthermore, the percentage of the households in the service area with median income less than $25,000 per year is 24.1% compared to a level of 20.6% nationally.In the Primary Service Area, the percentage of households with median income over $50,000 per year is 54.4% compared to 57.2% on a national level. Furthermore, the percentage of the households in the service area with median income less than $25,000 per year is 21.3% compared to a level of 20.6% nationally.While there is no perfect indicator of use of an indoor recreation facility, the percentage of households with more than $50,000 median income is a key indicator. Therefore, those numbers are significant and should be balanced with the overall cost of living. Chart C – Median Household Income DistributionMap C – Median Household Income by Census Tract In addition to looking at Median Age and Median Income, it is important to examine Household Budget Expenditures. In particular, reviewing housing information; shelter, utilities, fuel and public services along with entertainment & recreation can provide a snapshot into the cost of living and spending patterns in the services areas. The table below looks at that information and compares the service areas.Table D – Household Budget Expenditures:City of JeffersonSPIAverage Amount SpentPercentHousing81$17,512.5729.9%Shelter79$13,287.0422.7%Utilities, Fuel, Public Service85$4,225.537.2%Entertainment & Recreation83$2,676.374.6%Primary Service AreaSPIAverage Amount SpentPercentHousing82$17,888.5429.6%Shelter80$13,461.6622.3%Utilities, Fuel, Public Service89$4,426.887.3%Entertainment & Recreation86$2,775.064.6%State of GeorgiaSPIAverage Amount SpentPercentHousing93$20,192.5230.2%Shelter92$15,394.0023.0%Utilities, Fuel, Public Service97$4,798.537.2%Entertainment & Recreation94$3,040.034.5%SPI: Spending Potential Index as compared to the National number of 100.Average Amount Spent:The average amount spent per household.Percent:Percent of the total 100% of household expenditures. Note: Shelter along with Utilities, Fuel, Public Service are a portion of the Housing percentage.Chart D – Household Budget Expenditures Spending Potential Index:The consistency between the median household income and the household budget expenditures is important. It also points to the fact that compared to a National level the dollars available, and that are being spent in the City of Jefferson, Primary Service Area, and State of Georgia are less. This could point to the ability to pay for programs and services offered at a recreation facility of any variety. The total number of housing units in the City of Jefferson is 3,663 and 90.8% are occupied, or 3,325 housing units. The total vacancy rate for the service area is 9.2%. Of the available housing units:For Rent2.0%Rented, not Occupied0.1%For Sale3.3%Sold, not Occupied0.7%For Seasonal Use0.4%Other Vacant2.7%The total number of housing units in the Primary Service Area is 23,752 and 89.9% are occupied, or 21,343housing units. The total vacancy rate for the service area is 10.1%%. Of the available housing units:For Rent2.4%Rented, not Occupied0.1%For Sale2.8%Sold, not Occupied0.5%For Seasonal Use0.6%Other Vacant3.7%Recreation Expenditures Spending Potential Index: Finally, through the demographic provider that B*K utilizes for the market analysis portion of the report, we can examine the overall propensity for households to spend dollars on recreation activities. The following comparisons are possible.Table E – Recreation Expenditures Spending Potential Index:City of JeffersonSPIAverage SpentFees for Participant Sports82$94.17Fees for Recreational Lessons78$107.44Social, Recreation, Club Membership76$172.71Exercise Equipment/Game Tables80$46.02Other Sports Equipment84$6.44Primary Service AreaSPIAverage SpentFees for Participant Sports85$95.76Fees for Recreational Lessons78$107.21Social, Recreation, Club Membership79$179.20Exercise Equipment/Game Tables82$47.43Other Sports Equipment82$6.33State of GeorgiaSPIAverage SpentFees for Participant Sports92$103.61Fees for Recreational Lessons86$119.52Social, Recreation, Club Membership88$198.81Exercise Equipment/Game Tables91$52.42Other Sports Equipment92$7.11Average Amount Spent: The average amount spent for the service or item in a year.SPI: Spending potential index as compared to the national number of 100.Chart E – Recreation Spending Potential Index:Again, there is a great deal on consistency between median household income, household budget expenditures and now recreation and spending potential. Map D – Entertainment & Recreation Spending Potential Index by Census TractPopulation Distribution by Age: Utilizing census information for Jefferson and the Primary Service Area the following comparisons are possible.Table F – 2018 Jefferson Age Distribution(ESRI estimates)AgesPopulation% of TotalNat. PopulationDifference0-57767.1%6.0%+1.1%5-172,06419.1%16.3%+12.8%18-249558.8%9.7%-0.9%25-442,94227.4%26.4%+11.0%45-541,49813.9%13.0%+10.9%55-641,16110.8%12.9%-2.1%65-748207.6%9.2%-1.6%75+5475.1%6.4%-1.3%Population:2018 census estimates in the different age groups in Jefferson.% of Total:Percentage of Jefferson population in the age group.National Population:Percentage of the national population in the age group.Difference:Percentage difference between Jefferson population and the national population.Chart F – 2018 Jefferson Age Group DistributionThe demographic makeup of Jefferson, when compared to the characteristics of the national population, indicates that there are some differences with a larger population in the age groups of 0-5, 5-17, 25-44 and 45-54 a smaller population in the age groups of 18-24 and 55+. The greatest positive variance is in the 5-17 age group with +12.8%, while the greatest negative variance is in the 55-64 age groups with -2.1%. Table G – 2018 Primary Service Area Age Distribution(ESRI estimates)AgesPopulation% of TotalNat. PopulationDifference0-54,4786.6%6.0%+0.6%5-1712,09217.9%16.3%+1.6%18-245,3878.0%9.7%-1.7%25-4417,95126.6%26.4%+0.2%45-549,53414.1%13.0%+1.1%55-648,39612.4%12.9%-0.5%65-746,1379.1%9.2%-0.1%75+3,7095.5%6.4%-0.9%Population:2018 census estimates in the different age groups in the Primary Service Area.% of Total:Percentage of the Primary Service Area population in the age group.National Population:Percentage of the national population in the age group.Difference:Percentage difference between the Primary Service Area population and the national population.Chart G – 2018 Primary Service Area Age Group DistributionThe demographic makeup of the Primary Service Area, when compared to the characteristics of the national population, indicates that there are some differences with a larger population in the age groups of 0-17 and 25-54 and a smaller population in the age groups of 18-24, 55-64, 65-74 and 75+. The greatest positive variance is in the 5-17 age group with +1.6%, while the greatest negative variance is in the 18-24 age groups with -1.7%. Population Distribution Comparison by Age: Utilizing census information from Jefferson and the Primary Service Area the following comparisons are possible.Table H – 2018 Jefferson Population Estimates(U.S. Census Information and ESRI)Ages2010 Census2018 Projection2023 ProjectionPercent ChangePercent Change Nat’l-5774776885+14.3%+2.5%5-172,1392,0642,277+6.5%+0.9%18-246499551,047+61.3%+0.7%25-442,8702,9423,415+19.0%+12.5%45-541,1411,4981,458+27.8%-9.5%55-647701,1611,331+72.9%+17.2%65-74652820864+32.5%+65.8%75+421547650+54.4%+40.2%Chart H – Jefferson Population GrowthTable-H illustrates the growth or decline in age group numbers from the 2010 census until the year 2023. It is projected all age categories age groups will see an increase in population. The population of the United States is aging, and it is not unusual to find negative growth numbers in the younger age groups and significant net gains in the 45 plus age groupings in communities which are relatively stable in their population numbers.Table I – 2018 Primary Service Area Population Estimates(U.S. Census Information and ESRI)Ages2010 Census2018 Projection2023 ProjectionPercent ChangePercent Change Nat’l-54,3134,4784,741+9.9%+2.5%5-1711,73212,09213,231+12.8%+0.9%18-244,7245,3875,489+16.2%+0.7%25-4416,93617,95119,203+13.4%+12.5%45-548,7779,5349,554+8.9%-9.5%55-646,8068,3969,259+36.0%+17.2%65-744,5146,1376,965+54.3%+65.8%75+2,6833,7094,901+82.7%+40.2%Chart I – Primary Service Area Population GrowthTable-H illustrates the growth or decline in age group numbers from the 2010 census until the year 2023. It is projected all age categories age groups will see an increase in population. The population of the United States is aging, and it is not unusual to find negative growth numbers in the younger age groups and significant net gains in the 45 plus age groupings in communities which are relatively stable in their population numbers.Below is listed the distribution of the population by race and ethnicity for Jefferson and the Primary Service Area for 2018 population projections. Those numbers were developed from 2010 Census Data.Table J – Jefferson Ethnic Population and Median Age 2018(Source – U.S. Census Bureau and ESRI)EthnicityTotal PopulationMedian Age% of Population% of GA PopulationHispanic87224.98.1%9.7%Table K – Jefferson by Race and Median Age 2018(Source – U.S. Census Bureau and ESRI)RaceTotal PopulationMedian Age% of Population% of GA PopulationWhite8,76937.281.5%56.6%Black1,07938.110.0%31.8%American Indian3442.50.3%0.3%Asian24926.02.3%4.2%Pacific Islander1337.50.1%0.1%Other38223.13.5%4.4%Multiple23717.42.2%2.6%2018 Jefferson Total Population:10,763 ResidentsChart J – 2018 Jefferson Population by Non-White RaceTable L – Primary Service Area Ethnic Population and Median Age 2018(Source – U.S. Census Bureau and ESRI)EthnicityTotal PopulationMedian Age% of Population% of GA PopulationHispanic5,23825.57.7%9.7%Table M – Primary Service Area by Race and Median Age 2018(Source – U.S. Census Bureau and ESRI)RaceTotal PopulationMedian Age% of Population% of GA PopulationWhite57,39139.984.8%56.6%Black4,87537.37.2%31.8%American Indian20836.40.3%0.3%Asian1,37328.52.0%4.2%Pacific Islander2646.70.0%0.1%Other2,32625.53.4%4.4%Multiple1,48517.92.2%2.6%2018 Primary Service Area Total Population:67,684 ResidentsChart K – 2018 Primary Service Area Population by Non-White RaceTapestry SegmentationTapestry segmentation represents the 4th generation of market segmentation systems that began 30 years ago. The 65-segment Tapestry Segmentation system classifies U.S. neighborhoods based on their socioeconomic and demographic compositions. While the demographic landscape of the U.S. has changed significantly since the 2000 Census, the tapestry segmentation has remained stable as neighborhoods have evolved.There is value including this information for Jefferson. The data assists the organization in understanding the consumers/constituents in their service area and supply them with the right products and services.Table N – Jefferson Tapestry Segment Comparison(ESRI estimates)JeffersonDemographicsPercentCumulative PercentMedian AgeMedian HH IncomeMiddleburg (4C)37.5%37.5%35.3$55,000Up and Coming Families (7A)27.3%64.8%30.7$64,000Small Town Simplicity (12C)35.5%90.3%40.0$27,000Midlife Constants (5E)6.1%96.4%45.9$48,000Soccer Moms (4A)2.0%98.4%36.6$84,000Chart L – Jefferson Tapestry Segment Entertainment Spending:Middleburg (4C) – This group is conservative and family-oriented. A younger market that is growing. Prefers to buy American for a good price. Participate in sports and outdoor activities. Up and Coming Families (7A) – A young, diverse and mobile market. Hardworking families trying to get ahead, they seek technology. Careful shoppers fill spare time with family activities.Small Town Simplicity (12C) – This group consists of young families and seniors. Both emphasize convenience. Many are at or below poverty level. Conservative and community-oriented. Midlife Constants (5E) – Seniors at or approaching retirement. Although they are generous, they are attentive to price. Prefer outdoor activities and contributing to the arts/service organizations. Soccer Moms (4A) – An affluent family-oriented segment. They have a hectic life chasing children. Outdoor activities and sports are a way of life. Table O – Primary Service Area Tapestry Segment Comparison(ESRI estimates)Primary Service AreaDemographicsPercentCumulative PercentMedian AgeMedian HH IncomeSouthern Satellites (10A)31.3%31.3%39.7$44,000Middleburg (4C)20.0%51.3%35.3$55,000Soccer Moms (4A)16.1%67.4%36.6$84,000Small Town Simplicity (12C)6.4%73.8%40.0$27,000Up and Coming Families (7A)5.7%79.5%30.7$64,000Chart M – Primary Service Area Tapestry Segment Entertainment Spending:Southern Satellites (10A) – Found in rural areas, this market is not diverse, older, settled and married. Enjoy country living and outdoor activities. Concerned about costs and late to adopt technology.Middleburg (4C) – This group is conservative and family-oriented. A younger market that is growing. Prefers to buy American for a good price. Participate in sports and outdoor activities. Soccer Moms (4A) – An affluent family-oriented segment. They have a hectic life chasing children. Outdoor activities and sports are a way of life. Small Town Simplicity (12C) – This group consists of young families and seniors. Both emphasize convenience. Many are at or below poverty level. Conservative and community-oriented. Up and Coming Families (7A) – A young, diverse and mobile market. Hardworking families trying to get ahead, they seek technology. Careful shoppers fill spare time with family activities.Demographic SummaryThe following summarizes the demographic characteristics of the service area.The population level of 67,684 people within the Primary Service Area is large enough to support an indoor aquatic center when overlaying NSGA participation statistics on to the demographic profile of the community.The population is projected to increase in the Primary Service Area at a robust rate of 8% over the next five years to a population level of 73,343. There is a higher percent of under 5, 5-17, 25-44 and 45-54 age groups than the national age group distribution. Typically a higher age distribution in the 25-44 age group correlates with higher levels in the under 5 and 5-17 age groups. This suggests a strong presence of families in the area. The percent of households with children in the Primary Service Area is 40.2% compared to the national level of 28.3%. Age is one determining factor that drives participation in recreation and aquatic activities. The median household income of $54,177 within the Primary Service Area is lower (6.7%) than the national level. Comparatively, the percent of households with income over $50,000 is 54.4% compared to a national level of 57.2%. Household income is another one of the primary determining factors that drives participation recreation and sports. The Spending Potential Index for housing in the immediate service area is 18% lower than the national level. The Tapestry segments identified in the immediate service area point to an active community, which is also supported by the presence of other service providers.The median age of immediate service area is identical to the National number. With a high percentage of families with young children an aquatic center needs to have amenities that appeal to this demographic. Section II –Participation &TrendsIn addition to analyzing the demographic realities of the service areas, it is possible to project possible participation in recreation and sport activities. Participation Numbers: On an annual basis, the National Sporting Goods Association (NSGA) conducts an in-depth study and survey of how Americans spend their leisure time. This information provides the data necessary to overlay rate of participation onto Jefferson and the Primary Service Area to determine market potential. The information contained in this section of the report, utilizes the NSGA’s most recent survey. For that data was collected in 2017 and the report was issued in May of 2018. B*K takes the national average and combines that with participation percentages of the Jefferson based upon age distribution, median income, region and National number. Those four percentages are then averaged together to create a unique participation percentage for the service area. This participation percentage when applied to the population of the Jefferson then provides an idea of the market potential for various activities. This same practice is done with the Primary Service Areas.Recreation Center Participation: These activities are could take place at an aquatic center or a multi-purpose recreation facility.Table A –Participation Rates for JeffersonAgeIncomeRegionNationAverageAerobic Exercise15.1%15.7%15.0%15.2%15.2%Exercise Walking34.4%36.0%36.1%35.4%35.5%Exercise w/ Equipment18.5%19.7%18.5%18.8%18.9%Pilates0.3%2.0%2.2%1.9%1.6%Running/Jogging15.3%15.9%15.1%14.8%15.3%Swimming16.6%16.6%19.1%16.2%17.1%Weight Lifting12.4%12.2%11.6%12.4%12.1%Workout @ Clubs12.6%13.0%12.9%12.7%12.8%Yoga10.1%9.6%9.4%10.0%9.8%AgeIncomeRegionNationAverageDid Not Participate22.8%25.4%23.2%22.8%23.6%Age:Participation based on individuals ages 7 & Up of Jefferson.Income:Participation based on the 2018 estimated median household income in Jefferson.Region:Participation based on regional statistics (South Atlantic).National:Participation based on national statistics.Average:Average of the four columns.Note: “Did Not Participate” refers to all 55 activities tracked by the NSGA. It is important to understand that the activities referenced in Table-A, outside of Pilates, are high use, high percentage portions of the population. Table B –Participation Rates for Primary Service AreaAgeIncomeRegionNationAverageAerobic Exercise15.1%15.7%15.0%15.2%15.3%Exercise Walking35.3%36.0%36.1%35.4%35.7%Exercise w/ Equipment18.7%19.7%18.5%18.8%18.9%Pilates0.3%2.0%2.2%1.9%1.6%Running/Jogging14.8%15.9%15.1%14.8%15.1%Swimming16.4%16.6%19.1%16.2%17.1%Weight Lifting12.3%12.2%11.6%12.4%12.1%Workout @ Clubs12.5%13.0%12.9%12.7%12.8%Yoga9.9%9.6%9.4%10.0%9.7%AgeIncomeRegionNationAverageDid Not Participate23.0%25.4%23.2%22.8%23.6%Age:Participation based on individuals ages 7 & Up of the Primary Service Area.Income:Participation based on the 2018 estimated median household income in the Primary Service Area.Region:Participation based on regional statistics (South Atlantic).National:Participation based on national statistics.Average:Average of the four columns.Note: “Did Not Participate” refers to all 55 activities tracked by the NSGA. It is important to understand that the activities referenced in Table-A, outside of Pilates, are high use, high percentage portions of the population. Map AAnticipated Participation Number: Utilizing the average percentage from Table-A above plus the 2010 census information and census estimates for 2018 and 2023 (over age 7) the following comparisons are available.Table C –Participation Growth or Decline in JeffersonAverage2010 Population2018 Population2023 PopulationDifferenceAerobic Exercise15.2%1,2641,4751,629364Exercise Walking35.5%2,9413,4313,789848Exercise w/ Equipment18.9%1,5661,8262,017451Pilates1.6%13315617238Running/Jogging15.3%1,2671,4781,633365Swimming17.1%1,4201,6571,830409Weight Lifting12.1%1,0071,1751,298290Workout @ Clubs12.8%1,0611,2381,367306Yoga9.8%8109461,044234Average2010 Population2018 Population2023 PopulationDifferenceDid Not Participate23.6%1,9542,2792,517563Note: These figures do not necessarily translate into attendance figures for various activities or programs. The “Did Not Participate” statistics refers to all 55 activities outlined in the NSGA 2017 Survey Instrument.Table D –Participation Growth or Decline in Primary Service AreaAverage2010 Population2018 Population2023 PopulationDifferenceAerobic Exercise15.3%8,2989,36610,1711,874Exercise Walking35.7%19,40421,90223,7854,381Exercise w/ Equipment18.9%10,28711,61112,6092,323Pilates1.6%8749861,071197Running/Jogging15.1%8,2379,29710,0971,860Swimming17.1%9,28210,47711,3782,096Weight Lifting12.1%6,5897,4388,0771,488Workout @ Clubs12.8%6,9507,8458,5191,569Yoga9.7%5,2925,9746,4871,195Average2010 Population2018 Population2023 PopulationDifferenceDid Not Participate23.6%12,82514,47615,7212,896Note: These figures do not necessarily translate into attendance figures for various activities or programs. The “Did Not Participate” statistics refers to all 55 activities outlined in the NSGA 2017 Survey Instrument.Anticipated Annual Swimmer Days: Utilizing NSGA survey information B*K can determine the average number of times each of the groups listed below participated in swimming. Once that average has been determined it can be applied the participation numbers from Table-D to provide an anticipated number of swimmer days within the service area. Anticipated number of swimmer days can be defined as the number of times all of the individuals within the Primary Service Area will swim during a year, regardless of duration.Table E – Anticipated Annual Swimmer Days NationalMaleFemaleRegionIncomeAverage39.9539.7740.1241.1338.6239.92Average2010 Part.2018 Part.2023 Part.39.92370,537418,242454,209Utilizing the same calculations for Jefferson alone would result in an approximate 66,147 swimmer days (for 2018).It is important to note that these days are currently being spent at existing facilities in the area which may extend beyond the Primary Service Area. In addition to developing a unique participation percentage for the Primary Service Area, B*K also examines the frequency of participation in swimming. Table F – Participation FrequencyFrequentOccasionalInfrequentSwimming Frequency110+25-1096-24Swimming Percentage of Population6.8%40.5%52.7%In the chart above one can look at swimming and how it is defined with respect to visits being Frequent, Occasional or Infrequent. Table G – Participation NumbersFrequentOccasionalInfrequentTotalSwimming1126715Population7124,2435,521Visits79,797284,30782,825446,929Note: The rate for calculation of visits is different than for the determination of the number of swimmer days which results in a difference in the total for swimmer days and projected visits. Participation by Ethnicity and Race: The table below compares the overall rate of participation nationally with the rate for Hispanics and African Americans. Utilizing information provided by the National Sporting Goods Association's 2016 survey, the following comparisons are possible.Table H – Comparison of National, African American and Hispanic Participation RatesIndoor ActivityJeffersonNational ParticipationAfrican American ParticipationHispanic ParticipationAerobic Exercise15.2%15.2%14.5%11.4%Exercise Walking35.5%35.4%29.4%25.6%Exercise w/ Equipment18.9%18.8%15.8%15.0%Pilates1.6%1.9%1.9%1.8%Running/Jogging15.3%14.8%14.0%14.9%Swimming17.1%16.2%10.2%12.9%Weight Lifting12.1%12.4%13.2%10.5%Workout @ Clubs12.8%12.7%12.0%11.2%Yoga9.8%10.0%8.5%9.0%Secondary Service Part:The unique participation percentage developed for Jefferson.National Rate: The national percentage of individuals who participate in the given activity.African American Rate:The percentage of African-Americans who participate in the given activity.Hispanic Rate:The percentage of Hispanics who participate in the given activity. Table I – Comparison of National, African American and Hispanic Participation RatesIndoor ActivityPrimary Service AreaNational ParticipationAfrican American ParticipationHispanic ParticipationAerobic Exercise15.3%15.2%14.5%11.4%Exercise Walking35.7%35.4%29.4%25.6%Exercise w/ Equipment18.9%18.8%15.8%15.0%Pilates1.6%1.9%1.9%1.8%Running/Jogging15.1%14.8%14.0%14.9%Swimming17.1%16.2%10.2%12.9%Weight Lifting12.1%12.4%13.2%10.5%Workout @ Clubs12.8%12.7%12.0%11.2%Yoga9.7%10.0%8.5%9.0%Primary Service Part:The unique participation percentage developed for the Primary Service Area.National Rate: The national percentage of individuals who participate in the given activity.African American Rate:The percentage of African-Americans who participate in the given activity.Hispanic Rate:The percentage of Hispanics who participate in the given activitySummary of Sports Participation: The following chart summarizes participation for indoor activities utilizing information from the 2017 National Sporting Goods Association survey.Table K – Sports Participation SummarySportNat’l RankNat’l Participation (in millions)Exercise Walking1104.5Exercising w/ Equipment255.6Swimming347.9Aerobic Exercise444.9Running/Jogging643.8Workout @ Club837.4Weight Lifting936.5Bicycle Riding1036.4Yoga1329.6Basketball1424.6Soccer2014.3Baseball2312.1Volleyball2410.5Softball279.8Football (tackle)347.5Football (flag)356.5Martial Arts/MMA376.0Pilates405.7Lacrosse522.9Nat’l Rank: Popularity of sport based on national survey.Nat’l Participation: Population that participate in this sport on national survey. This information provides popularity on a national level for the various activities.Participation by Age Group: Within the NSGA survey, participation is broken down by age groups. As such B*K can identify the top 3 age groups participating in the activities reflected in this report.Chart L – Participation by Age Group:ActivityLargestSecond LargestThird LargestExercise Walking55-6445-5465-74Exercising w/ Equipment45-5435-4425-34/55-64Swimming35-4445-5412-17Aerobic Exercise35-4425-3445-54Running/Jogging25-3435-4418-24Workout @ Club25-3435-4445-54Weight Lifting25-3435-4445-54Bicycle Riding7-1145-5455-64/35-44Soccer7-1112-1725-34Baseball12-177-1125-34Yoga25-3435-4445-54Basketball12-1725-3418-24Volleyball12-1725-3418-24Softball12-1725-347-11Football (tackle)12-1725-3418-24Football (flag)7-1112-1725-34Martial Arts/MMA7-1125-3418-24/35-44Pilates25-3435-4445-54Lacrosse12-177-1125-34Largest:Age group with the highest rate of participation.Second Largest:Age group with the second highest rate of participation.Third Largest:Age group with the third highest rate of participation.Again, as with the previous page, the information above is a national perspective. Market Potential Index for Adult Participation: In addition to examining the participation numbers for various indoor activities through the NSGA 2017 Survey and the Spending Potential Index for Entertainment & Recreation, B*K can access information about Sports & Leisure Market Potential. The following information illustrates participation rates for adults in various activities. Table M – Market Potential Index for Adult Participation in Activities in JeffersonAdults participated in:Expected Number of AdultsPercent of PopulationMPIAerobic Exercise5807.3%93Exercise Walking1,83723.2%95Pilates1862.3%84Running/Jogging93711.8%91Swimming1,19515.1%93Weight Lifting7539.5%91Yoga5206.6%80Expected # of Adults:Number of adults, 18 years of age and older, participating in the activity in Jefferson.Percent of Population: Percent of the service area that participates in the activity.MPI: Market potential index as compared to the national number of 100.This table indicates that the overall propensity for adults to participate in the activities listed is greater than the national number of 100 in all but one instance. In many cases when a participation number is lower than the National number, secondary factors include a lack of facilities or an inability to pay for services and programs.Table N – Market Potential Index for Adult Participation in Activities in the Primary Service AreaAdults participated in:Expected Number of AdultsPercent of PopulationMPIAerobic Exercise3,3706.6%84Exercise Walking12,24924.0%99Pilates1,2032.4%84Running/Jogging5,83811.4%88Swimming8,23816.1%99Weight Lifting4,7969.4%90Yoga3,2426.3%78Expected # of Adults:Number of adults, 18 years of age and older, participating in the activity in Primary Service Area.Percent of Population: Percent of the service area that participates in the activity.MPI: Market potential index as compared to the national number of 100.This table indicates that the overall propensity for adults to participate in the activities listed is greater than the national number of 100 in all but one instance. In many cases when a participation number is lower than the National number, secondary factors include a lack of facilities or an inability to pay for services and programs.Sports Participation Trends: Below are listed several sports activities and the percentage of growth or decline that each has experienced nationally over the last ten years (2008-2017).Table O – National Activity Trend (in millions)2008 Participation2017 ParticipationPercent ChangeYoga13.029.6127.7%Running/Jogging30.943.841.7%Aerobic Exercising32.244.939.4%Lacrosse2.63.520.7%Exercise Walking96.6104.58.2%Weight Lifting33.936.57.7%Soccer13.514.35.9%Pilates5.55.73.6%Exercising w/ Equipment55.055.50.9%Football (flag)6.76.5-3.0%Basketball25.724.6-4.3%Workout @ Club39.337.4-4.8%Bicycle Riding38.736.4-5.9%Martial Arts / MMA6.46.0-6.3%Baseball13.312.1-9.0%Swimming53.547.9-10.5%Volleyball12.210.5-13.9%Football (tackle)9.57.5-21.1%Golf23.217.9-22.8%Softball12.89.8-23.4%2017 Participation:The number of participants per year in the activity (in millions) in the United States. 2008 Participation:The number of participants per year in the activity (in millions) in the United States.Percent Change:The percent change in the level of participation from 2008 to 2017.Section III – Operations AnalysisOperationsThe operations analysis represents a conservative approach to estimating expenses and revenues and was completed based on the best information available and a basic understanding of the project. This pro-forma was built assuming that the City of Jefferson would operate the aquatic facility. Fees and charges utilized for this study reflect a philosophy designed to meet a reasonable cost recovery rate and future operations cost and are subject to review, change, and approval by the joint powers committee. There is no guarantee that the expense and revenue projections outlined in the operations analysis will be met as there are many variables that affect such estimates that either cannot be accurately measured or are subject to change during the actual budgetary process or partnership. ExpendituresExpenditures have been formulated on the costs that were designated by Ballard*King and Associates to be included in the operating budget for the facility. The figures are based on the size of the center, the specific components of the facility, and the hours of operation. All expenses were calculated to the high side and the actual cost may be less based on the final design, operational philosophy, and programming considerations adopted by the facility. Jefferson Aquatic Center – A center with a 8 lane by 25-yard competitive swimming pool with spectator seating, a separate warm water leisure pool with zero depth entry, water slide, lazy river, interactive water features and birthday party rooms. In addition, the facility will have an outdoor pool that operates on a seasonal basis design for general recreation and family aquatic activities. Full-Time Staffing LevelsPositionsSalary LevelAquatic Center Manager*$0 Aquatic Supervisor$65,000 Maintenance Worker$45,000 Office Assistant$45,000 ??Sub Total$155,000 Benefits (35%)$54,250 ??Total FT Staff$209,250 * Shared position with existing P&R DirectorPart-Time Staff Levels?RateHoursWeeksBudgetWelcome Desk$10.50 11851$63,189 Lifeguards -School Year$11.00 32236$127,512 Lifeguards-Summer$11.00 38315$63,195 Head Guard$12.00 3751$22,644 Building Attendant$10.50 2251$11,781 Outdoor Lifeguards$11.00 39913$57,057 Concession Attendant$10.00 6236$22,320 Concession Attendant Outdoor $10.00 10313$13,390 ?????Aquatics???$28,275 Aquatic Fitness???$16,650 ?????Sub-Total???$426,013 Benefits???$32,590 Total Part-Time ???$458,603 Expense Summary CategoryBudgetPersonnel (includes benefits)?Full-time $ 209,250 Part-time $ 458,603 Total $ 667,853 ??Utilities (Gas/Elect.-$3.25 SF less 15% for circulation) $ 125,500 Water/Sanitary (City service provided) $ - Communications (Phone/Radios) $ 9,000 Dues and Subscriptions $ 2,000 Uniforms $ 3,500 Bank Charges (charge cards/EFT fees/software fees) $ 8,500 Insurance $ 25,000 Custodial Supplies $ 9,500 Supplies-Office $ 8,000 Contract Services (Elevator/HVAC/Pool System/ASCAP $ 25,000 Control Systems/Fire Alarm/Office Equipment/Software)?Maint/Repair Supplies $ 8,500 Printing $ 7,500 Concession Supplies $ 35,000 Trash $ 4,000 Recreation Equipment and Supplies $ 15,000 Food Supplies - Staff $ 1,500 Pool Chemicals and Supplies $ 22,500 Postage and Freight $ 2,500 Advertising and Promotion $ 15,000 Items for Resale $ 2,000 Misc $ 2,500 Total $ 332,000 ??Capital?Building Replacement Reserve $ 25,000 ??Grand Total $ 1,024,853 RevenuesThe following revenue projections were formulated from information on the specifics of the project and the demographics of the service area as well as comparing them to national statistics, other similar facilities and the competition for aquatic services in the area. Actual figures will vary based on the size and make-up of the components selected during final design, market stratification, philosophy of operation, fees and charges policy, and priority of use. All revenues were calculated conservatively as a result. It should be noted that no revenues from any potential project partner have been included at this point.CategoryBudgetFees?Daily Admissions $ 264,600 Annuals $ 374,250 Aquatic Rentals $ 120,676 Daily Admission - Outdoor $ 92,120 Outdoor Passes $ 115,250 ??Total $ 966,896 ??Programs?Aquatics $ 212,290 ??Total $ 212,290 ??Other?Concessions $ 105,000 Resale Items $ 4,000 Special Events $ 5,000 Vending $ 4,000 Signage/Sponsors $ 75,000 Birthday Parties $ 46,800 ??Total $ 239,800 ??Grand Total $ 1,418,986 Expenditure – Revenue ComparisonCategoryBudget2025 EstimateExpenses $ 1,024,853 $ 1,178,580Debt Service $ 600,000 $ 600,000Total Expense $ 1,624,853 $ 1,778,580Revenue $ 1,418,986 $ 1,782,033Difference $ (205,867) $ 3,452Cost Recovery 87%100%This operational pro-forma was completed based on the best information available and a basic understanding of the project. However, there is no guarantee that the expense and revenue projections outlined above will be met as there are many variables that affect such estimates that either cannot be accurately measured or are not consistent in their influence on the budgetary process. The consultant was tasked to develop a pro-forma that used the City of Jefferson’s population estimates for 2025 as listed on the City’s web page. When overlaying participation rates to the estimated population in 2025 there is an increase in revenue from daily admissions, annual passes and aquatic programming that results in a break-even position. Future years: Expenditures – Revenue Comparison: Operation expenditures are expected to increase by approximately 3% a year through the first 3 to 5 years of operation. Revenue growth is expected to increase by 4% to 8% a year through the first three years and then level off with only a slight growth (3% or less) the next two years. Expenses for the first year of operation should be slightly lower than projected with the facility being under warranty and new. Revenue growth in the first three years is attributed to increased market penetration and in the remaining years to continued population growth. It must be remembered that the Jackson County service area is growing at a rapid rate. The table above illustrates the potential financial impact from the population growth. Fees and AdmissionsProjected Fee Schedule: The fee schedule below was developed as the criteria for estimating revenues. Actual fees are subject to review and approval by the City of Jefferson. The monthly rate listed is the cost of an annual pass broken down into twelve equal payments and does not include any handling fees. It should be noted that monthly bank draft convenience for customers would encourage more annual pass sales. However, there are bank fees and a substantial amount of staff time spent managing the bank draft membership base and consideration should be given to pass on some form of a handling fee for bank draft customers. A portion of the fees listed below will be directed to a capital reserve account for future capital equipment replacement needs. AdmissionsCategoryDaily MonthlyAnnual Adult $10.00$20.00$240.00 Youth $ 7.00$15.00$180.00 Senior$ 8.00$17.50$210.00Family NA$50.00$600.00Section XI - AppendixProgram Fees and Revenue Worksheet Daily FeesFeesNumberRevenueAdult$10.00 30$300 Youth$7.00 45$315 Senior$8.00 15$120 ????Total?90$735 ???x 360 days/yearGrand Total??$264,600 Annual PassesFeesNumberRevenueAdult$240 220$52,800 Youth$180 40$7,200 Senior$210 125$26,250 Family$600 480$288,000 ????Total?865$374,250 Outdoor PoolDaily FeesFeesNumberRevenueAdult$10.00 40$400 Youth$7.00 60$420 Senior$8.00 15$120 ????Total?115$940 ???x 98 days/yearGrand Total??$92,120 Summer PassesFeesNumberRevenueAdult$120 75$9,000 Youth$90 150$13,500 Senior$110 25$2,750 Family$300 300$90,000 ????Total?550$115,250 RentalsRevenuesRate/Hr.Number of Hrs.WeeksTotalEast Jackson HS $ 44 1024 $ 10,560 Jefferson HS $ 44 1024 $ 10,560 Commerce HS $ 44 1024 $ 10,560 Jackson HS $ 44 1024 $ 10,560 Age Group Swim Team $ 66 1546 $ 45,540 HS Swim Meets $ 88 824 $ 16,896 Age Group Meets $ 4,000 per event4 $ 16,000 ?????Total??? $ 120,676 Learn to SwimClasses/WeekFeeParticipantsSessions TotalSummer90$50.00 91 $ 40,500 Fall60$50.00 91 $ 27,000 Winter60$50.00 91 $ 27,000 Private Lessons6$25.00 150 $ 7,500 ??????Total???? $ 102,000 Water AerobicsClasses/Week Fee ParticipantsSessionsTotalSummer15$ 7.00 2014 $ 29,400 Spring/Fall12$ 7.00 2026 $ 43,680 Winter12$ 7.00 2012 $ 20,160 ??????Total???? $ 93,240 OtherClasses/Week Fee ParticipantsSessionsTotalLifeguard Training1$ 100.00 103 $ 3,000 Swim Camp1$ 65.00 252 $ 3,250 Misc.6$ 15.00 524 $ 10,800 ??????Total???? $ 17,050 B'Day PartiesNumber Fee MonthsTotalParties30$ 130.00 12 $ 46,800 Part-Time Staff Worksheets Welcome Desk AttendantDaysTimeTotal HoursEmployeesDaysTotal Hrs. Week?Mon-Fri6am-Noon61530??Noon-5pm51525??5pm-10pm51525?Saturday6:00am-2pm8118??2pm-10pm82116?Sunday9:30am-1pm1.5010??11am-6pm72114Total?????118Lifeguard-School YearDaysTimeTotal HoursEmployeesDaysTotal Hrs. Week36 weeksMon-Fri5:30am-8am2.52525??8am-Noon42540??Noon-3pm32530??3pm-6pm34560??6pm-9pm35575??9pm-10pm1050?Saturday6:00am-Noon62112??Noon-6pm65130??6pm-10pm45120?Sunday9:30am-11am1.5010??11am-5pm65130??5pm-8pm3010Total?????322Lifeguard-SummerDaysTimeTotal HoursEmployeesDaysTotal Hrs. Week15 weeksMon-Fri5:30am-8am2.52525??8am-Noon42540??Noon-5pm555125??5pm-7pm25550??7pm-9pm25550??9pm-10pm1050?Saturday6:00am-Noon6.52113??Noon-6pm65130??6pm-10pm45120?Sunday9:30am-11am2.5010??11am-5pm65130??5pm-8pm3010Total?????383Lifeguard-OutdoorDaysTimeTotal HoursEmployeesDaysTotal Hrs. Week13 weeksMon-Fri5:30am-8am2.5050??8am-Noon42540??Noon-5pm565150??5pm-6pm12510??6pm-9pm36590??9pm-10pm1050?Saturday6:00am-Noon6.52113??Noon-6pm66136??6pm-10pm46124?Sunday9:30am-11am2.5010??11am-5pm66136??5pm-8pm3010Total?????399Head LifeguardDaysTimeTotal HoursEmployeesDaysTotal Hrs. Week51 weeksMon-Fri5:30am-8am2.5050??8am-Noon4050??Noon-3pm3050??3pm-6pm3050??6pm-9pm31515??9pm-10pm1050?Saturday6:00am-Noon6116??Noon-6pm6116??6pm-10pm4114?Sunday9:30am-11am1.5010??11am-5pm6116??5pm-8pm3010Total?????37Learn to Swim ClassesRate/ClassClasses/DayDaysWeeksTotalSummer $ 12.00 1858 $ 8,640 Spring/Fall $ 12.00 12220 $ 5,760 Winter $ 12.00 9210 $ 2,160 ??????Total???? $ 16,560 Water ExerciseRate/ClassClasses/Wk Weeks Total Summer $ 25.00 1514 $ 5,250 Spring/Fall $ 25.00 1226 $ 7,800 Winter $ 25.00 1212 $ 3,600 ?????Total??? $ 16,650 OtherRate/ClassClasses/Wk Weeks Total Private Lessons$ 12.00 645 $ 3,240 Lifeguard Training$ 25.00 333 $ 2,475 Misc.$ 20.00 650 $ 6,000 ?????Total??? $ 11,715 Building AttendantDaysTimeTotal HoursEmployeesDaysTotal Hrs. Week?Mon-Sat8pm-Midnight31618?Sunday6pm-10pm4014Total?????22Concession AttendantDaysTimeTotal HoursEmployeesDaysTotal Hrs. Week36 weeksMon-Fri4pm-8pm42540?SaturdayNoon-6pm62112?SundayNoon-5pm52110Total?????62Concession AttendantDaysTimeTotal HoursEmployeesDaysTotal Hrs. Week13 weeksMon-Fri1pm-8pm72570?SaturdayNoon-6pm63118?SundayNoon-5pm53115Total?????103Section IV - Economic Impact AssessmentThe purpose of economic impact assessment is to measure the economic return that the community receive on their investments into the Jefferson Aquatic Center. The economic impact of visitor spending is estimated by the formula: number of visitors multiplied by the average spending per visitor multiplied by a multiplier. This formula indicates there are three steps involved: (1) estimate the number of swimmers attracted to the area for meets and events (to be conservative only the swimmers were used in the calculations); (2) estimate the average level of spending of visitors in the local area; and (3) determine the ripple effects of this new money through the community by applying appropriate multipliers. It must be remembered that calculating economic impact is not an exact science and represents an educated estimate of assessing the value from hosting events in a community. There are many different expense categories that make up the average spent by visitors including lodging, restaurants, grocery, fuel and souvenirs. Numbers used to estimate the overnight and daily visitors spending average were developed with input from the St. Louis Sports Commission. Although economic impact result can be debated, clearly the fact that tourism depends on attractions and some reason for visiting an area is not usually a subject of debate. In most communities, primary tourism attractions are sports tournaments, festivals, and major recreation facilities or attractions. Most constituents are likely unaware of the Jefferson Aquatic Center’s role in contributing to the economic health of the area. The economic portion of the study was developed to identify the proposed Jefferson Aquatic Center’s role in contributing to the economic health of the Jackson County area. A major goal of the Jefferson Aquatic Center is to provide quality recreation and sport opportunities and to promote healthy lifestyles for people. Beyond this, the proposed Aquatic Center plays an important role in impacting the local economy by managing facilities that enhance the quality of life, by purchasing local goods and services, by providing many job opportunities, and by supplement and enhance the tourism efforts to attract visitors to the Jefferson area.This assessment represents a conservative approach to projecting economic impact. Only activity participants are included in the tourism equation. These projections do not include estimating parents and spectators during special events.Primary economic impact is defined in two ways: facility impacts include salary and wages paid to employees, goods and services purchased by the center. Also, special events generate raw tourism dollars as a result of activities the community center could host (estimated). These tourism dollars are generated through lodging, meals, entertainment, transportation and gifts. The estimates provided reflect the economic impact on an annual basis.Summary of Primary ImpactsFacilityPersonnel Services$ 667,853Contractual Services and Supplies$ 332,000Special EventsSwimming Meets$ 586,860Total Annual Primary Impacts$ 1,586,713Secondary impact is defined as spin off impacts, which include taxes paid by employees, school district benefits, sales tax generated, employee purchases of goods and services and tourism roll-over impact within the community. Disposable income is the salary and wages paid to employees, who in turn, purchase local goods and services. The concept of using secondary impacts as a means as a key element in assessing the overall economic impact is supported by the tourism industry.Summary of Secondary ImpactsSales tax generated from disposable income of employees$ 30,387Sales tax generated from tourism (special events)$ 586,654Employee disposable income$ 434,105Special event roll-over$ 2,380,069Total Annual Secondary Impact$ 3,431,215 Tourism SummaryPrimary Impact$ 1,586,713Secondary Impact$ 3,431,215Total Annual Economic Impact $ 5,017,928Five-Year ProjectionAmountCulminativeYear 1$5,017,928$5,017,928 Year 2$5,168,465 $10,186,393 Year 3$5,323,518 $15,509,911 Year 4$5,483,223 $20,993,134 Year 5$5,647,719 $26,640,853 Event Planning WorksheetSwimming EventsEvent/Sport ParticipantsRev/DayDaily RevDays Event RevenueSummer Season Meet - day400$88/day$35,200 2$ 70,400Fall Meet- overnight240$185/day$44,400 2 $ 88,800Fall Meet – day 160$88/day$14,080 2$ 28,160Winter Meet - overnight240$185/day$44,400 2 $ 88,800Winter Meet – day 160$88/day$14,080 2$ 28,160Spring Meet- overnight240$185/day$44,400 2 $ 88,800Spring Meet – day 160$88/day$14,080 2$ 28,160High School Invite – day200$88/day$17,600 1$ 17,600High School Duals – day40$88/day$ 3,520 16$ 56,320Regional Event - overnight240$185/day$44,080 2$ 88,800Regional Event – day160$88/day$14,080 2$ 28,160Sub Total$ 586,860Section V – Appendix 2025 ModelExpense-Revenue Comparison2025 PotentialCategoryBudgetExpenses $ 1,178,580 Debt Service $ 600,000 Total Expense $ 1,778,580 Revenue $ 1,782,033 Difference $ 3,452Cost Recovery 100%Revenue SummaryCategory2025Fees?Daily Admissions $ 365,400 Annuals $ 462,300 Aquatic Rentals $ 126,710 Daily Admission - Outdoor $ 114,660 Outdoor Passes $ 160,930 ??Total $ 1,230,000 ??Programs?Aquatics $ 278,633 Total $ 278,633 ??Other?Concessions $ 120,500 Resale Items $ 4,500 Special Events $ 6,000 Vending $ 5,000 Signage/Sponsors $ 75,000 Birthday Parties $ 62,400 ??Total $ 273,400 Grand Total $ 1,782,033Admissions SummaryDaily FeesFeesNumberRevenueAdult$10.00 40$400 Youth$7.00 65$455 Senior$8.00 20$160 ????Total?125$1,015 ???x 360 days/yearGrand Total??$365,400 Annual PassesFeesNumberRevenueAdult$240 265$63,600 Youth$180 50$9,000 Senior$210 170$35,700 Family$600 590$354,000 ????Total?1075$462,300 Outdoor PoolDaily FeesFeesNumberRevenueAdult$10.00 45$450 Youth$7.00 80$560 Senior$8.00 20$160 ????Total?145$1,170 ???x 98 days/yearGrand Total??$114,660 Summer PassesFeesNumberRevenueAdult$120 186$22,320 Youth$90 114$10,260 Senior$110 35$3,850 Family$300 415$124,500 ????Total?750$160,930 ................
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