Persuasion: The Art and Science of Making a Difference
TARP Persuasion Simons S-08. Recommended Readings. Simons, H.W. Persuasion in Society (Thousand Oaks: Sage) 2001 (on-line chapters available FREE if you have e-mail); one copy to be kept in or near the TARP library. Heath, C. and Heath, D., Made to Stick (NY: Random House) 2007. Cialdini, R.B. Influence: The Psychology of Persuasion (NY ... ................
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