11 POWER and POLITICAL BEHAVIOR

In press in The Persuasion Handbook, M. Pfau and J. Dillard (Eds.) ... The Business of Influence: Principles that lead to success in commercial settings. Kelton v. L. Rhoads and Robert B. Cialdini. In the advertising industry, there is a story about a frozen foods executive who was looking to hire an ad agency and, in the process, was ... ................
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