Public Speaking - Appalachian State University
Public Speaking
Chapter 12: Functions of Informative Speaking
Objectives
z Upon completing this session, you will be able to:
z Identify the functions of informative speaking as sharing ideas and information, shaping perceptions, ,setting an agenda, and Clarifying options
z Help listeners learn by speaking for motivation, attention, and retention
z Identify the types of informative speeches as speeches of description, demonstration, explanation or briefings.
z Employ one of at least 7 speech design schemas
1
Functions of Informative Speaking
z The functions of an informative speech are to:
z Share Information and Ideas z Shape Audience Perceptions z Set an Agenda z Clarify Options
Functions of Informative Speaking
z The functions of an informative speech are to:
z Share Information and Ideas
z Value is how much new information you bring to the audience
z Shared information is vital to our survival z Our information age: What does that imply to you? z How much does the audience know, what do they
NEED to know, and do I know enough to help others understand it?
2
Functions of Informative Speaking
z The functions of an informative speech are to:
z Share Information and Ideas z Shape Audience Perceptions
z Information can set the stage for later persuasion
z Teaching speech examples from the book (p.322)
Functions of Informative Speaking
z The functions of an informative speech are to:
z Share Information and Ideas z Shape Audience Perceptions z Set an Agenda
z The amount of information today is overwhelming
z Amount of time or space news allots to a story tells us how important we should think it is and what we should be thinking about
3
Functions of Informative Speaking
z The functions of an informative speech are to:
z Share Information and Ideas z Shape Audience Perceptions z Set an Agenda
z Amount of information today is overwhelming
z Amount of time or space news allots to a story tells us how important we should think it is and what we should be thinking about
z Sets agenda by shaping perceptions we have about the topic. (Milk Speech-Wounded Knee (p 463)
Functions of Informative Speaking
z The functions of an informative speech are to:
z Share Information and Ideas z Shape Audience Perceptions z Set an Agenda z Clarify Options
z Reveals and clarifies possibilities, alternatives z Ethical burden:
z Communicate responsibly z Seek out material from diverse sources/viewpoints
4
Functions of Informative Speaking
z Help Listeners Learn through focusing on 3 basic learning principles:
z Motivation z Attention z Retention
The success of an informational speech can be measured in terms of whether and how much the listener learns from the speech. (Osborn/Osborn, 2003)
Ask yourself: How much do they know? How interested might they be? What preconceptions do they have that may help or hinder you?
Functions of Informative Speaking
z Help Listeners Learn through focusing on:
z Motivation
z Quickly establish why this message is important to them.
z What will it do for them? z Review Maslow's Hierarchy for strong motivators z Review Chapter 4
5
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